Visual Communication Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

VCD118

Ders İsmi:

Fundamentals of Visual Communication Design

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
2	1	0	4

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Required

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. Dr. SEVGİ AKA

Course Lecturer(s):

Assoc. Prof. Dr. ÖZLEM ŞİMŞEK
Assoc. Prof. Dr. SEVGİ AKA
Öğr.Gör. SİNAN BÜYÜKBAŞ

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	The aim of this course is to inform the student about the basic art and design theories and to enable the student to read and interpret images and to become competent about research and conceptualization methods in design in a way that supports creative idea generation.
Course Content:	In this course, information will be given about research and conceptualization methods in design, the effects of art movements on design studies, important designers and their works. Students are expected to do introductory design studies and present their work in the course in line with the assignments given.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Gains knowledge about art and design theories.
2 - Skills
Cognitive - Practical
1) Uses the theoretical and applied knowledge gained in the field of design by providing the integrity of theory and practice.
2) Abstract and concrete concepts; transforms it into creative thinking, aesthetic, innovative and original works.
3 - Competences
Communication and Social Competence
Learning Competence
1) Gains basic competence about research methods in the design process.
2) Learns to read and interpret images.
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	General lecture presentation. Information and presentation of the course.
2)	Visual cues: Color and design	Pre-readings on the topics
3)	Visual cues: Form and design	Pre-readings on the topics
4)	Visual Signs: Depth and design	Pre-readings on the topics
5)	Visual Signals: Movement and design. Homework.	Pre-readings on the topics
6)	Homework evaluation.	Students are expected to work in line with the assigned homework before coming to class.
7)	Sensory and Perceptual Introduction to Visual Theories.	Pre-readings on the topics
8)	Midterm exam	Pre-readings on the topics
9)	Sensory Theories: Introduction to Gestalt theory.	Pre-readings on the topics
10)	Sensory Theories: Continuing Gestalt principles. Homework	Pre-readings on the topics
11)	Homework evaluation. Sensory Theories: Constructivism	Students are expected to work in line with the assigned homework before coming to class.
12)	Perceptual Theories: Cognitive Theory	Pre-readings on the topics
13)	Perceptual Theories: Semiotics. Homework.	Students are expected to make pre-shoots in line with the final project given before coming to the class.
14)	Perceptual Theories: Semiotics cont. Homework evaluation.	Pre-readings on the topics
15)	Final exam

Sources

Course Notes / Textbooks:	P. M. Lester, Visual communication: Images with messages. Boston, MA: Wadsworth, 2011
References:	Adem Genç, Ahmet Sipahioğlu, Görsel Algılama Sanatta Yaratıcı Süreç, Sergi Yayınları, 1990. John Berger, Görme Biçimleri. çev. Yurdanur Salman. 11.bs. İstanbul, Metis Yayınları, 2014. Rollo May, Yaratma Cesareti, Metis Yayınları, İstanbul.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4	5
Program Outcomes

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
total		%