Visual Communication Design
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code: VCD203
Ders İsmi: Typography
Ders Yarıyılı: Fall
Ders Kredileri:
Theoretical Practical Laboratory ECTS
2 1 0 4
Language of instruction: Turkish
Ders Koşulu:
Ders İş Deneyimini Gerektiriyor mu?: No
Type of course: Required
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. Dr. TUĞBA RENKÇİ TAŞTAN
Course Lecturer(s): Assoc. Prof. Dr. MELİS BOYACI
Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives: To introduce the font family, to improve the aesthetic understanding by using the basic letters with typographic arrangements.
Course Content: Developing reflections on typographic arrangements and their meanings. Defining the place of letters in design, using them in posters, logotype advertising products and applying the design.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) To learn historical information in typographic field, to gain the ability to interpret current and new developments.
2) To gain the ability to do research, to reach information and to gain skills and methods to do dialectics.
2 - Skills
Cognitive - Practical
1) Aimed for students to try the possibilities of shaping with various materials and techniques and to develop their composition and creative expression skills.
2) Aimed to develop students' skills of working with font families and fonts.
3) Aimed for the student to recognize different typefaces and letter anatomy, and to evaluate them as a design element with an aesthetic feeling.
4) With text justification solutions (right, left, centered and equal -justy- alignment) in a limited space, it is aimed to stack the characters and improve the student's sense of space.
5) Aimed to reveal the creative powers of the student with different tools and materials in black and white and color arrangements.
6) Preparing the student to visualize a concept through writing stacks and to develop abstraction skills, to prepare for the process of designing a logotype.
7) To develop the ability to create original works with freehand work.
8) To enable them to discover new expression possibilities with the deformation of letter bodies.
9) To gain the ability to use the technical equipment required by the design discipline effectively and efficiently.
10) To gain competence in the fields of art and design in accordance with the trend.
3 - Competences
Communication and Social Competence
1) To create professional, social and cultural awareness and to develop a sense of responsibility.
Learning Competence
Field Specific Competence
1) Aimed to enrich the information related to the field by contacting with different disciplines.
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week Subject Related Preparation
1) Introduction of the course and grading system. Explaining the basic concepts and history of writing and typography.
2) Students get to know different typefaces, letter anatomy and evaluate them in an aesthetic sense.
3) Writing blocking solutions, stacking characters, taking letter cross sections to improve the student's sense of space.
4) Writing blocking solutions, stacking characters, taking letter cross sections to improve the student's sense of space (continue).
5) Use of typography in page design. Page design principles: Visual hierarchy, balance, visual continuity, emphasis, attractiveness, harmony.
6) Presentations and evaluation of examples about the use of typography suitable for the message.
7) The Importance of Typography in Digital Design and Case Studies
8) Midterm
9) Organizing an abstract composition with letters and numbers from different typefaces.
10) Expressing concepts (meaning of words) visually with writing items.
11) Typographic Banner Design in Illustrator
12) Typographic Banner Design in Illustrator
13) Typographic Banner Design in Illustrator
14) Typographic Banner Design in Illustrator

Sources

Course Notes / Textbooks: Fotokopi olarak dağıtılacaktır.
References: Kaligrafik ve tipografik deneysel tasarımlar / Sarıkavak, Namık Kemal
Çağdaş Tipografinin Temelleri / Sarıkavak, Namık Kemal
Grafik tasarımda tipografi / Ambrose, Gavin ; Paul Harris; çev.: Bengisu Bayrak
Görsel tipografi sözlüğü / Ambrose, Gavin ; Paul Harris; çev.: Bengisu Bayrak; yay.haz.: Saadet Özkan
Modern Sanat ve Yeni Tipografi / Becer, Emre
Görsel İletişim ve Grafik Tasarım / Uçar, Tevfik Fikret

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları

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Program Outcomes

Ders - Öğrenme Kazanımı İlişkisi

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution

Assessment & Grading

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PERCENTAGE OF SEMESTER WORK % 0
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