Week |
Subject |
Related Preparation |
1) |
Course Content, Brand Identity and Explanation of the Project. |
Pre-readings on the subjects and examining examples from today |
2) |
Classification of Logo Designs and Sketching for Logo Design |
Pre-readings on the subjects and examining examples from today |
3) |
Demonstrating Examples of Current Design Trends in Brand Creation. Sketching for the brand's story/message and Logo Design |
Pre-readings on the subjects and examining examples from today, sketch studies |
4) |
Reminder of tools for logo design in Adobe Illustrator. Computerized Design of Selected Sketch Study |
Pre-reading on the subjects and examining the examples from today, diversification of the design on the computer |
5) |
Promotion of Corporate Printed Materials and Design Criteria |
Pre-readings on the subjects and examining examples from today |
6) |
Presentation of Models of Corporate Printed Materials |
Pre-readings on the subjects and examining examples from today |
7) |
Introducing, exemplifying and designing other elements that make up the brand identity (spatial, uniform-vehicle, etc.) |
Pre-readings on the subjects, researching and examining examples from today |
8) |
Midterm exam |
|
9) |
Defining and exemplifying the horizontal and vertical layout designs of the brand (grid systems-visual coding-typography) |
Pre-readings on the subjects and examining examples from today, Design studies |
10) |
Sampling designs for Digital Media, animating the logo (simple animation) |
Pre-readings on the subjects and examining examples from today, Design studies |
11) |
Design of promotional products and creative product design for use (creating trends) |
Pre-readings on the subjects and examples from today
examination, Design studies |
12) |
Sharing products and giving in-class feedback |
Pre-reading on the topics and examining current examples, Researching creative promotional products |
13) |
Prepare product designs for presentation in Adobe Photohop |
Pre-readings on the subjects and examining examples from today, Mock-up studies |
14) |
Design Rationale and Layout designs |
Pre-readings on the subjects and examining examples from today, layout designs |
15) |
Final Exam |
|
Course Notes / Textbooks: |
- Irene van Nes, Dynamic Identities: How to Create a Living Brand, Laurence King Publishing, 2013
- Julius Wiedemann,Logo Design, Taschen, 2019 |
References: |
- Ambrose, G. ve Harris, P., Görsel Grafik Tasarım Sözlüğü, (Çev. B. Barhana), İstanbul: Literatür Yayınları, 2019
- Becer, E., İletişim ve Grafik Tasarım, Ankara: Dost Kitabevi, 2019
- Becer, E., Modern Sanat ve Yeni Tipografi, Ankara: Dost Kitabevi, 2016
- Eye, Novum, Computer Arts Dergilerinin Branding, Logo Design vb sayıları. http://www.pentagram.com, http://landor.com, http://www.rebrand.com gibi tasarım ajanslarının web siteleri
- Mevcut markaların örnek kurum kimliği kılavuzları
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