Visual Communication Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

VCD209

Ders İsmi:

Visual Communication History

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
2	0	0	4

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Required

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. Dr. SEVGİ AKA

Course Lecturer(s):

Asst. Prof. Dr. PINAR AKÇAY DEMİRKIRAN

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	The social, economic and cultural effects of the important breaking points and periods of the history of visual communication on the society will be examined and discussed.
Course Content:	The course provides a perspective on the development of visual communication from its historical origins to contemporary and postmodern visual communication methods. The social, economic and cultural effects of the important breaking points and periods of the history of visual communication on the society will be examined and discussed.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Interprets the evolution of visual communication tools in a historical sequence.
2) Explain the use of communication tools as well as their effects on the art environment.
3) Change and development in visual communication; identify the social, economic and political determinants.
4) Analyzes visual communication models not only in western but also in eastern culture.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
1) They learn different forms of representation at different times and adapt them to their original works.
Field Specific Competence
1) Uses visual communication techniques in the creative design process.
Competence to Work Independently and Take Responsibility
1) Uses what he learned to create her/his own unique style.

Ders Akış Planı

Week	Subject	Related Preparation
1)	Meet. Informing about the lesson.
2)	Communication models from cave paintings to Egyptian hieroglyphs.
3)	The establishment and usage of the alphabetical system. The development progress of the book from handwriting to printing.
4)	Writing, book, encyclopedia and image design during the Renaissance.
5)	Industrial revolution and mass communication.
6)	The birth and spread of journalism.
7)	The invention of photography and its use as a mass media.
8)	Midterm exam.
9)	Modernization processes and the birth of cinema.
10)	Avant-garde movement, photography and cinema.
11)	Bauhaus and design.
12)	Modernists, post World War II period. Press, advertising and television in the consumer society.
13)	Information society and new media.
14)	New media formats.
15)	Final exam.

Sources

Course Notes / Textbooks:

E-öğrenme veya mail üzerinden paylaşılacaktır.

References:

1- https://www.historyofvisualcommunication.com/
2- Heyer P. & Crowley D. (2010). İletişim Tarihi. Siyasal Kitabevi.
3- Cereci, S. (2008). Mağaradan Ekrana Görüntünün Öyküsü. Nobel Yayınevi.
4- Uçar, T. F. (2019). Görsel İletişim ve Grafik Tasarım. İnkilap Kitapevi.
5- Freund, G. (2006). Fotoğraf ve Toplum. Sel Yayıncılık.
6- Berger, J. (1990). Görme Biçimleri. Metis Yayınları.
7- Briggs, A. & Burke, P. (2011). Medyanın Toplumsal Tarihi. Kırmızı/İzdüşüm Yayınları.
8- Poe, M. T. (2015). İletişim Tarihi. Islık Yayınları.
9- Bourdieu, P. (1996). Televizyon Üzerine. Sel Yayıncılık.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	4	6	3	5	7
Program Outcomes

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
total		%