Public Relations and Advertising
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

PRA218

Ders İsmi:

Corporate Communication in Digital Environment

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
3	0	0	5

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Bölüm Seçmeli

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Course Coordinator :

Asst. Prof. Dr. NUR ESRA ATMACA DURUM

Course Lecturer(s):

Asst. Prof. Dr. NUR ESRA ATMACA DURUM

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	The aim of this course is to draw the conceptual framework of digital institutional relations, to gain the skills of evaluating current practices in this context, and taking part in planning and applications.
Course Content:	The course covers the importance, emergence and development of digital corporate communication in organizations with examples of application areas.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To be able to explain the scope, functions and applications of Digital Corporate Communication
2 - Skills
Cognitive - Practical
1) Develops skills for digital Corporate Communication practices
2) To be able to generate ideas by understanding the importance of corporate image, identity, brand and reputation management processes in the digital environment
3) To be able to analyze Digital Corporate Communication studies
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Ability to develop a Digital Corporate Communication Plan
Competence to Work Independently and Take Responsibility

Ders Akış Planı

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Sources

Course Notes / Textbooks:	Korhan Mavnacıoğlu, Kurumsal İletişimde Sosyal Medya Yönetimi, Beta, İstanbul, 2018. Katie King, Pazarlamada Yapay Zeka Kullanımı, TheKitap, İstanbul, 2020.
References:	Şerafettin Özsoy, İş Dünyamızı Altüst den Dijital Trendler, TheKitap, İstanbul, 2020.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4	5
Program Outcomes

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
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PERCENTAGE OF SEMESTER WORK		% 0
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