| International Trade and Business Management (English) | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code: | ITE331 | ||||||||
| Ders İsmi: | Consumer Behavior | ||||||||
| Ders Yarıyılı: | Fall | ||||||||
| Ders Kredileri: |
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| Language of instruction: | English | ||||||||
| Ders Koşulu: | |||||||||
| Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
| Type of course: | Bölüm Seçmeli | ||||||||
| Course Level: |
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| Mode of Delivery: | Face to face | ||||||||
| Course Coordinator : | Assoc. Prof. Dr. İBRAHİM GÜRLER | ||||||||
| Course Lecturer(s): | |||||||||
| Course Assistants: |
| Course Objectives: | This course introduces students to the concepts, theories, and applications of consumer behavior. It will focus on understanding how consumers make decisions, the psychological, social, and cultural factors that influence consumption, and the implications for marketing strategies. A special emphasis will be placed on sustainable consumption behavior and global. |
| Course Content: | The Consumer Behaviour course content is designed to provide a comprehensive understanding of how consumers make decisions and the factors that influence these decisions. The course is divided into weekly modules, each focusing on key concepts and applications in consumer behaviour. |
The students who have succeeded in this course;
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| Week | Subject | Related Preparation |
| 1) | Understanding the role of consumer behavior in marketing strategy | Reading about the topic |
| 2) | Stages of decision-making: problem recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior | Reading about the topic |
| 3) | How motivation, perception, and personality shape consumer behavior | Reading about the topic |
| 4) | The impact of learning and memory on purchasing decisions | Reading about the topic |
| 5) | The role of attitudes in consumer behavior and how marketers can change consumer attitudes | Reading about the topic |
| 6) | The effect of culture and subcultures on consumer behavior | Reading about the topic |
| 7) | The role of reference groups, family dynamics, and social class in purchasing decisions | Reading about the topic |
| 8) | Midterm Exam | |
| 9) | How self-concept, lifestyle, and identity influence consumer behavior | Reading about the topic |
| 10) | How digital platforms and social media influence consumer behavior | Reading about the topic |
| 11) | Creating positive customer experiences and measuring satisfaction | Reading about the topic |
| 12) | Ethical considerations and corporate social responsibility in marketing | Reading about the topic |
| 13) | The growing importance of sustainability in consumer choices | Reading about the topic |
| 14) | Emerging trends in consumer behavior, such as AI and automation | Reading about the topic |
| 15) | Final Exam |
| Course Notes / Textbooks: | ● Solomon, M. R. (2020). Consumer Behavior: Buying, Having, and Being (13th Edition). Pearson. o This book provides a comprehensive understanding of the psychological, social, and cultural influences on consumer behaviour. ● Schiffman, L. G., & Wisenblit, J. (2019). Consumer Behavior (12th Edition). Pearson. o A foundational textbook that covers the decision-making processes, external influences, and practical applications of consumer behaviour in marketing. ● Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2020). Consumer Behavior (8th Edition). Cengage Learning. o This book focuses on both the theory and application of consumer behaviour, offering insights into how consumer behaviour influences marketing strategies. |
| References: | Journals: ● Journal of Consumer Research (JCR) o This leading journal publishes scholarly research on various aspects of consumer behaviour, including psychological and behavioural economics perspectives. ● Journal of Consumer Psychology (JCP) o A key resource for understanding the psychological underpinnings of consumer behaviour and decision-making. ● Journal of Marketing Research (JMR) o This journal offers valuable insights into the empirical and theoretical work surrounding consumer behaviour and its implications for marketing. ● International Journal of Consumer Studies o This journal provides a global perspective on consumer behaviour, with a focus on consumer welfare, public policy, and consumer education. Online Resources: ● American Marketing Association (AMA) o Provides articles, case studies, and research papers on consumer behaviour, marketing strategies, and the latest trends in consumer psychology. ● Harvard Business Review (HBR) o Offers articles and case studies on consumer behaviour, marketing strategies, and how businesses can better understand their customers. ● YouTube Channels: |
| Ders Öğrenme Kazanımları | |
|---|---|
| Program Outcomes | |
| 1) S/he has advanced theoretical and practical knowledge in the field of International Trade and Business. | |
| 2) S/he has sufficient legal knowledge concerning laws, regulations, legislation, and other arrangements related to national and international trade. | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | S/he has advanced theoretical and practical knowledge in the field of International Trade and Business. | |
| 2) | S/he has sufficient legal knowledge concerning laws, regulations, legislation, and other arrangements related to national and international trade. |
| Semester Requirements | Number of Activities | Level of Contribution |
| total | % | |
| PERCENTAGE OF SEMESTER WORK | % 0 | |
| PERCENTAGE OF FINAL WORK | % | |
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