Visual Communication Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

VCD301

Ders İsmi:

Visual Communication Design Project III

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
4	2	0	8

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Required

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. Dr. TUĞBA RENKÇİ TAŞTAN

Course Lecturer(s):

Assoc. Prof. Dr. MELİS BOYACI

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

The aim of this course is to design the graphic elements that make up the brand identity and to present the design and applications with corporate identity-based digital practices.

Course Content:

Lesson; digital and manual design applications and corporate identity design on the basis of design principles, brand creation strategies, logo design, design of graphic elements that make up brand identity, design of brand identity materials, understanding layout and basic design principles, web and mobile media applications in printed media, brand identity The book covers topics such as current trends in brand identity design, introducing and examining national and international brand identity designers.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To be able to comprehend the basic design information required for Brand Identity Design and to create a brand book.
2 - Skills
Cognitive - Practical
1) Ability to develop a promotional strategy for a product or organization's brand identity and advertisement
2) Being able to use the technology required by the field effectively in the digital design applications of graphic products within the brand identity.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) To be able to present a self-consistent design in accordance with current design trends for branding.
2) Ability to develop unique design approaches within a creative brief on brand identity design
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Course Content, Brand Identity and Explanation of the Project.	Pre-readings on the subjects and examining examples from today
2)	Classification of Logo Designs and Sketching for Logo Design	Pre-readings on the subjects and examining examples from today
3)	Demonstrating Examples of Current Design Trends in Brand Creation. Sketching for the brand's story/message and Logo Design	Pre-readings on the subjects and examining examples from today, sketch studies
4)	Reminder of tools for logo design in Adobe Illustrator. Computerized Design of Selected Sketch Study	Pre-reading on the subjects and examining the examples from today, diversification of the design on the computer
5)	Promotion of Corporate Printed Materials and Design Criteria	Pre-readings on the subjects and examining examples from today
6)	Presentation of Models of Corporate Printed Materials	Pre-readings on the subjects and examining examples from today
7)	Introducing, exemplifying and designing other elements that make up the brand identity (spatial, uniform-vehicle, etc.)	Pre-readings on the subjects, researching and examining examples from today
8)	Midterm exam
9)	Defining and exemplifying the horizontal and vertical layout designs of the brand (grid systems-visual coding-typography)	Pre-readings on the subjects and examining examples from today, Design studies
10)	Sampling designs for Digital Media, animating the logo (simple animation)	Pre-readings on the subjects and examining examples from today, Design studies
11)	Design of promotional products and creative product design for use (creating trends)	Pre-readings on the subjects and examples from today examination, Design studies
12)	Sharing products and giving in-class feedback	Pre-reading on the topics and examining current examples, Researching creative promotional products
13)	Prepare product designs for presentation in Adobe Photohop	Pre-readings on the subjects and examining examples from today, Mock-up studies
14)	Design Rationale and Layout designs	Pre-readings on the subjects and examining examples from today, layout designs
15)	Final Exam

Sources

Course Notes / Textbooks:

- Irene van Nes, Dynamic Identities: How to Create a Living Brand, Laurence King Publishing, 2013

- Julius Wiedemann,Logo Design, Taschen, 2019

References:

- Ambrose, G. ve Harris, P., Görsel Grafik Tasarım Sözlüğü, (Çev. B. Barhana), İstanbul: Literatür Yayınları, 2019
- Becer, E., İletişim ve Grafik Tasarım, Ankara: Dost Kitabevi, 2019
- Becer, E., Modern Sanat ve Yeni Tipografi, Ankara: Dost Kitabevi, 2016
- Eye, Novum, Computer Arts Dergilerinin Branding, Logo Design vb sayıları. http://www.pentagram.com, http://landor.com, http://www.rebrand.com gibi tasarım ajanslarının web siteleri
- Mevcut markaların örnek kurum kimliği kılavuzları

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4	5
Program Outcomes

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

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PERCENTAGE OF SEMESTER WORK		% 0
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