Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | PRA218 | ||||||||
Ders İsmi: | Corporate Communication in Digital Environment | ||||||||
Ders Yarıyılı: |
Spring |
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Ders Kredileri: |
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Language of instruction: | Turkish | ||||||||
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Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Bölüm Seçmeli | ||||||||
Course Level: |
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Course Coordinator : | Asst. Prof. Dr. NUR ESRA ATMACA DURUM | ||||||||
Course Lecturer(s): |
Asst. Prof. Dr. NUR ESRA ATMACA DURUM |
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Course Assistants: |
Course Objectives: | The aim of this course is to draw the conceptual framework of digital institutional relations, to gain the skills of evaluating current practices in this context, and taking part in planning and applications. |
Course Content: | The course covers the importance, emergence and development of digital corporate communication in organizations with examples of application areas. |
The students who have succeeded in this course;
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Course Notes / Textbooks: | Korhan Mavnacıoğlu, Kurumsal İletişimde Sosyal Medya Yönetimi, Beta, İstanbul, 2018. Katie King, Pazarlamada Yapay Zeka Kullanımı, TheKitap, İstanbul, 2020. |
References: | Şerafettin Özsoy, İş Dünyamızı Altüst den Dijital Trendler, TheKitap, İstanbul, 2020. |
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