Public Relations and Advertising | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code: | PRA303 | ||||||||
Ders İsmi: | Advertising Language and Visual Reading | ||||||||
Ders Yarıyılı: | Fall | ||||||||
Ders Kredileri: |
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Language of instruction: | Turkish | ||||||||
Ders Koşulu: | |||||||||
Ders İş Deneyimini Gerektiriyor mu?: | No | ||||||||
Type of course: | Required | ||||||||
Course Level: |
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Mode of Delivery: | |||||||||
Course Coordinator : | Öğr.Gör. GÜLŞEN DİLEK AKBAŞ | ||||||||
Course Lecturer(s): |
Asst. Prof. Dr. DİLEK ŞAHİNCİ |
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Course Assistants: |
Course Objectives: | In this course, it is aimed that students analyze the ad texts and visuals in a historical context and gain a critical advertising literacy perspective. |
Course Content: | In this course, students will learn the basic concepts of visual culture and media readings, meet the semiotics method, will learn to look critically at the social messages in his messages. |
The students who have succeeded in this course;
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References: | Banu Dağtaş. Reklamı Okumak. Ütopya Yayınevi. Judith Williamson. Reklamların Dili "Reklamlarda anlam ve ideoloji". Ütopya Yayınevi Roland Barthes. Göstergebilimsel Serüven. YKY. John Berger. Görme Biçimleri. Metis Yayınları. Reklamda ilerici toplumsal cinsiyet temsilleri rehberi - http://www.rvd.org.tr/uploads/2019/01/wfa-gender-guide-tr.pdf |
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