Public Relations and Advertising
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

PRA303

Ders İsmi:

Advertising Language and Visual Reading

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
2	2	0	5

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Required

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Course Coordinator :

Öğr.Gör. GÜLŞEN DİLEK AKBAŞ

Course Lecturer(s):

Asst. Prof. Dr. DİLEK ŞAHİNCİ

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	In this course, it is aimed that students analyze the ad texts and visuals in a historical context and gain a critical advertising literacy perspective.
Course Content:	In this course, students will learn the basic concepts of visual culture and media readings, meet the semiotics method, will learn to look critically at the social messages in his messages.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Recognizing the basic features of visual culture
2) Understanding the importance of signs in the formation of meaning
2 - Skills
Cognitive - Practical
1) Critical analysis of ads using analysis methods
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Gaining critical visual literacy skills related to advertising
Competence to Work Independently and Take Responsibility

Ders Akış Planı

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Sources

Course Notes / Textbooks:
References:	Banu Dağtaş. Reklamı Okumak. Ütopya Yayınevi. Judith Williamson. Reklamların Dili "Reklamlarda anlam ve ideoloji". Ütopya Yayınevi Roland Barthes. Göstergebilimsel Serüven. YKY. John Berger. Görme Biçimleri. Metis Yayınları. Reklamda ilerici toplumsal cinsiyet temsilleri rehberi - http://www.rvd.org.tr/uploads/2019/01/wfa-gender-guide-tr.pdf

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	3	2	4
Program Outcomes

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

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PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
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