Graphic Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

GRA318

Ders İsmi:

Packaging Design

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
2	1	0	4

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Bölüm Seçmeli

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. ŞULE YILMAZ

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	Learning methods of thinking on the principles of packaging design and making applications in this field. Reaching the form and design suitable for brand - product use by developing brand value in packaging design.
Course Content:	The course focuses on the transfer of applications such as brand identity, typography, illustration on a three-dimensional form within the scope of design elements and principles.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Learning concepts, processes and technologies
2 - Skills
Cognitive - Practical
1) Learning to work within the design process
2) Using graphical-typographic systems such as font, format, color and page layout
3) Learning to develop prototypes for packaging design
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Understanding packaging design and target audience relationship
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Introducing the course and explaining the lesson program
2)	What is the packaging? Basic concepts of packaging design.	İletişim ve Grafik Tasarım, Emre Becer
3)	Importance and functions of packaging	Ambalaj Tasarımı, Emre Becer
4)	The history of the packaging	Ambalaj Tasarımı, Emre Becer
5)	Packaging design elements	Packaging the Brand - Gavin Ambrose, Paul Harris
6)	Brand identity and packaging relationship	Designing brand identity - Alina Wheeler
7)	Brand identity and packaging relationship	Designing brand identity - Alina Wheeler
8)	Midterm week
9)	Packaging label design, technical details. Modern designs.	Package Design Workbook - Steven DuPuis, John Silva
10)	Recognition of the information, symbols, legal requirements, codex permits and pictograms that should be on the packaging	Ambalaj Tasarımı, Emre Becer
11)	Prototype and knife mark patterns in packaging design	Ambalaj Tasarımı, Emre Becer
12)	Explaining the final project
13)	Final project revisions
14)	Final project final revision

Sources

Course Notes / Textbooks:

İletişim ve Grafik Tasarım, Emre Becer
Ambalaj Tasarımı, Emre Becer
Packaging the Brand - Gavin Ambrose, Paul Harris
Designing brand identity - Alina Wheeler
Package Design Workbook - Steven DuPuis, John Silva

References:

İlisulu, T . (2019). Bir Meslek Olarak “Ambalaj Tasarımı” . Sanat ve Tasarım Dergisi , (24) , 195-207 . Retrieved from https://dergipark.org.tr/tr/pub/sanatvetasarim/issue/51009/665640
İlisulu, T . (2019). Gıda Ambalajı Tasarımlarında Değişen Tüketici Beklentileri . Sanat - Tasarım Dergisi , (10) , 16-23 . DOI: 10.35333/Sanat.2019.84
Erdal, G . (2020). AMBALAJ TASARIMINDA GESTALT PRENSİBİ . Uluslararası İnsan ve Sanat Araştırmaları Dergisi , 4 (4) , 32-39 . Retrieved from https://dergipark.org.tr/en/pub/ijhar/issue/54734/748058

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	4	5	3
Program Outcomes
1) Has knowledge about art and design culture, philosophy and concept.
2) Has the knowledge to establish the connection between traditional, modern and postmodern culture and design.
3) Has knowledge about the interdisciplinary interaction of the field of Graphic Design.
4) Has knowledge on research methods.
5) Has knowledge about the legal regulations and processes in the related field of art and design.
6) Uses the theoretical and practical knowledge in design studies.
7) Uses the acquired methods and techniques in design studies.
8) Develops multidimensional perception, thinking, design and application skills.
9) Works individually and as a group member in project design and implementation processes, takes responsibility and makes planning.
10) Has the awareness of the necessity of lifelong learning.
11) Follows the developments in the field of design.
12) Think analytically and critically
13) Communicate with their colleagues and follow developments in their field by using a foreign language (European Language Portfolio General Level: B1)
14) Use the information and communication technologies required by design department with an advanced level of European Computer Driving Licence.
15) Inform experts and nonexperts effectively and accurately about design issues via written and oral communication methods.
16) Notice the national and international values and act properly to ethical values in the Design department.
17) Transform abstract and concrete concepts into easthetic, innovative and unique pieces with creative thinking.
18) Be aware and act ethical to topics of universality of social rights, social justice, saving quality culture and quality values with environment safe, work health and safety.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has knowledge about art and design culture, philosophy and concept.
2)	Has the knowledge to establish the connection between traditional, modern and postmodern culture and design.
3)	Has knowledge about the interdisciplinary interaction of the field of Graphic Design.
4)	Has knowledge on research methods.
5)	Has knowledge about the legal regulations and processes in the related field of art and design.
6)	Uses the theoretical and practical knowledge in design studies.
7)	Uses the acquired methods and techniques in design studies.
8)	Develops multidimensional perception, thinking, design and application skills.
9)	Works individually and as a group member in project design and implementation processes, takes responsibility and makes planning.
10)	Has the awareness of the necessity of lifelong learning.
11)	Follows the developments in the field of design.
12)	Think analytically and critically
13)	Communicate with their colleagues and follow developments in their field by using a foreign language (European Language Portfolio General Level: B1)
14)	Use the information and communication technologies required by design department with an advanced level of European Computer Driving Licence.
15)	Inform experts and nonexperts effectively and accurately about design issues via written and oral communication methods.
16)	Notice the national and international values and act properly to ethical values in the Design department.
17)	Transform abstract and concrete concepts into easthetic, innovative and unique pieces with creative thinking.
18)	Be aware and act ethical to topics of universality of social rights, social justice, saving quality culture and quality values with environment safe, work health and safety.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Application	1	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100