Graphic Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

GRA415

Ders İsmi:

Ad Chart

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
2	1	0	4

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Bölüm Seçmeli

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. KÜBRA KAYMAK AKAY

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	Conducting studies in the context of advertising and graphic design
Course Content:	Advertising discipline will be covered theoretically and practically in the context of graphic design.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To be able to define the concepts of advertising
2 - Skills
Cognitive - Practical
1) To be able to make designs suitable for advertising
2) Understanding advertising texts and making appropriate designs
3) To be able to analyze advertising products
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	General process of the course, reporting of duties and responsibilities
2)	Advertisement Concept
3)	Ad Types
4)	Advertising and Communication I
5)	Advertising and Communication II
6)	Advertising Campaign
7)	General Assessment
8)	Midterm Advertising Analysis
9)	Advertising Analysis Presentations I
10)	Advertising Analysis Presentations II
11)	Advertising Analysis Presentations III
12)	Brief and Design
13)	Final Project I
14)	Final Project II

Sources

Course Notes / Textbooks:	1. Dersin bütün materyallerine E-Öğrenme Sistemi’nden ulaşabilirsiniz 2. Kavram ve Kuramlarıyla Reklam – Filiz Balta Peltekoğlu- Beta Yayınları 3. Reklamda Görsel Tasarım – Müge Elden & Özen Okat Özden – Say Yayınları 4. Reklamın Dili – Uğur Batı – Alfa Yayınları
References:

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4
Program Outcomes
1) Has knowledge about art and design culture, philosophy and concept.
2) Has the knowledge to establish the connection between traditional, modern and postmodern culture and design.
3) Has knowledge about the interdisciplinary interaction of the field of Graphic Design.
4) Has knowledge on research methods.
5) Has knowledge about the legal regulations and processes in the related field of art and design.
6) Uses the theoretical and practical knowledge in design studies.
7) Uses the acquired methods and techniques in design studies.
8) Develops multidimensional perception, thinking, design and application skills.
9) Works individually and as a group member in project design and implementation processes, takes responsibility and makes planning.
10) Has the awareness of the necessity of lifelong learning.
11) Follows the developments in the field of design.
12) Think analytically and critically
13) Communicate with their colleagues and follow developments in their field by using a foreign language (European Language Portfolio General Level: B1)
14) Use the information and communication technologies required by design department with an advanced level of European Computer Driving Licence.
15) Inform experts and nonexperts effectively and accurately about design issues via written and oral communication methods.
16) Notice the national and international values and act properly to ethical values in the Design department.
17) Transform abstract and concrete concepts into easthetic, innovative and unique pieces with creative thinking.
18) Be aware and act ethical to topics of universality of social rights, social justice, saving quality culture and quality values with environment safe, work health and safety.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Has knowledge about art and design culture, philosophy and concept.
2)	Has the knowledge to establish the connection between traditional, modern and postmodern culture and design.
3)	Has knowledge about the interdisciplinary interaction of the field of Graphic Design.	5
4)	Has knowledge on research methods.	3
5)	Has knowledge about the legal regulations and processes in the related field of art and design.
6)	Uses the theoretical and practical knowledge in design studies.	5
7)	Uses the acquired methods and techniques in design studies.	3
8)	Develops multidimensional perception, thinking, design and application skills.
9)	Works individually and as a group member in project design and implementation processes, takes responsibility and makes planning.
10)	Has the awareness of the necessity of lifelong learning.
11)	Follows the developments in the field of design.
12)	Think analytically and critically	3
13)	Communicate with their colleagues and follow developments in their field by using a foreign language (European Language Portfolio General Level: B1)
14)	Use the information and communication technologies required by design department with an advanced level of European Computer Driving Licence.
15)	Inform experts and nonexperts effectively and accurately about design issues via written and oral communication methods.	3
16)	Notice the national and international values and act properly to ethical values in the Design department.
17)	Transform abstract and concrete concepts into easthetic, innovative and unique pieces with creative thinking.	3
18)	Be aware and act ethical to topics of universality of social rights, social justice, saving quality culture and quality values with environment safe, work health and safety.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
total		%