Visual Communication Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

VCD115

Ders İsmi:

Visual Communication and Culture

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
2	1	0	4

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Required

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. Dr. SEVGİ AKA

Course Lecturer(s):

Asst. Prof. Dr. ŞAFAK ÇATALBAŞ

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	The aim of this course is to examine the relationship between image and culture and art. The course aims to provide the student with information about the change in visual culture and communication along with modernity.
Course Content:	In the course, the basic concepts of visual culture will be introduced and the effects of mechanical reproduction in the context of visual culture and communication will be discussed. The changes that historical avant-garde movements have created on image production and visual culture will be examined.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Have information about the basic concepts of visual culture.
2) Understands the relationship between image, culture and art and interprets that relations.
3) Can interpret the change that modernity and the industrial revolution created at a glance.
4) Will learn to read and interpret images.
5) Will have an introductory level information on major works and movements from the history of art and design.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Gains basic perspective to evaluate visual communication design problems from historical perspective.
2) Interpret important works in the history of design and art.
3) With the lessons she has learned, he/she has acquired a basic level of knowledge to develop her creativity for his/her own work.
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	General course presentation. Course, presentation and presentation.
2)	What do the images tell us? Reading the image. Homework.
3)	Visual communication, culture, and art relationship. Interpretation of homework.
4)	Industrial revolution and the age of mechanical reproduction. Modernity and seeing relationship.
5)	Introduction to the dadaism movement.
6)	How is Dadaist poetry written? Dadaist photomontage construction. Homework.
7)	Surrealism trend. Interpretation of homework.
8)	Midterm.
9)	What is the surrealist understanding of cinema and photography? Surrealist photo examples. Homework.
10)	Futurism trend. Interpretation of homework.
11)	Futurism movement and cinema. Fritz Lang's Metropolis movie will be watched and discussed. Homework.
12)	Bauhaus school and design concept I. Interpretation of homework.
13)	Bauhaus school and design concept II. Homework.
14)	Visual culture and image production discussions in the context of the topics covered throughout the semester. Interpretation of homework.
15)	Final exam.

Sources

Course Notes / Textbooks:	John Berger, Görme Biçimleri. çev. Yurdanur Salman. 11.bs, Metis Yayınları, 2014. Jonathan Crary, Gözlemcinin Teknikleri On Dokuzuncu Yüzyılda Görme ve Modernite''. çev.Elif Daldeniz. Metis Yayınları, 2015.
References:	Ali Artun, Manifesto, Avagard Sanat ve Eleştirel Düşünce. “Sanat Manifestoları Avangard Sanat ve Direniş”. haz. Ali Artun, İletişim Yayınları. 2015. 'Bauhaus: Modernleşmenin Tasarımı, haz. Ali Artun , Esra Aliçavuşoğlu. İletişim Yayınları, 2009.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4	5	6	7	8
Program Outcomes

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
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PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
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