Radio, Television and Cinema
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

RTF304

Ders İsmi:

Advertising Promotional Film Production and Management

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
2	2	0	6

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Required

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator :

Asst. Prof. Dr. EKREM ÇELİKİZ

Course Lecturer(s):

Asst. Prof. Dr. ALİ ÖZTÜRK
Asst. Prof. Dr. EKREM ÇELİKİZ

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

Advertising is one of the most effective communication and persuasion tools today. However, it is important to know how to use this effective tool correctly. The aim of this course is to increase students' knowledge and skills in advertising applications, to inform them about advertising design and application rules, and to produce effective motion picture content suitable for pre-production, production and post-production workflows.

Course Content:

In the content of the course, the student is given basic information about the determination of the general content of the advertisement, the analysis of the advertising target audience, the process of turning the idea into a film message in the advertisement, the commercial films, their narratives and formats, the choice of visual style and the relationship with the target audience, and the commercial film applications.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
2 - Skills
Cognitive - Practical
1) Ability to create originality in their designs.
2) Can make a commercial film
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) ,Turning thought into a filmic message
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	The Purpose, Types, Functions and Target Audiences of the Advertisement	Preliminary reading on weekly topics
2)	.Advertising Target, target audience concepts	.Preliminary readings on weekly topics
3)	Components of Advertising.	Preliminary readings on weekly topics
4)	The Nature of Advertising.	Preliminary readings on weekly topics
5)	The process of creating an ad.	Preliminary readings on weekly topics
6)	.The Advertising Campaign Process	Preliminary readings on weekly topics
7)	Advertising Budget, Creative Works, Media Planning	.Preliminary readings on weekly topics
8)	.
9)	.Advertising in written media	.Preliminary readings on weekly topics
10)	.Advertising on television.	.Preliminary readings on weekly topics
11)	.Advertising on the radio.	.Preliminary readings on weekly topics
12)	.Advertising in enterprises.	Preliminary readings on the topic.
13)	.The Importance of Ethical Values in Advertising	.Preliminary readings on the topic.
14)	.Advertising film work.	.Preliminary readings on the topic.
15)	.

Sources

Course Notes / Textbooks:

1- Reklam Yapım Yönetim, Prof.Dr.Abdullah Özkan, İstanbul Üniversitesi Yayınları, 2020
2- Sinema ve Reklam Anlatılarına Hareketlilik Penceresinden Bakış, . Prof. Dr. Nilüfer Pembecioğlu, 2018
3- Hedef Kitleye Özel Stratejiler. Kapital Yay.2004.
4-Masallar ve Gerçeklerle Reklamcılık: Reklamcılığın Doğru Bilinen 28 Yanlışı. İstanbul: Media Cat Yayınları. Jones, J. P. (2006).

References:

1- Reklam Yapım Yönetim, Prof.Dr.Abdullah Özkan, İstanbul Üniversitesi Yayınları,2020
2-Sinema ve Reklam Anlatılarına Hareketlilik Penceresinden Bakış, . Prof. Dr. Nilüfer Pembecioğlu, 2018
3- Hedef Kitleye Özel Stratejiler. Kapital Yay.2004.
4- Masallar ve Gerçeklerle Reklamcılık: Reklamcılığın Doğru Bilinen 28 Yanlışı. İstanbul: Media Cat Yayınları. Jones, J. P. (2006).

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3
Program Outcomes

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 30
Final	1	% 50
total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
total		% 100