Visual Communication Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

VCD109

Ders İsmi:

Basic Design I

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
4	2	0	10

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Required

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. Dr. TUĞBA RENKÇİ TAŞTAN

Course Lecturer(s):

Assoc. Prof. Dr. MELİS BOYACI

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	The aim of this course; By comprehending the established basic principles of art and design, to contribute to the development of the skills of thinking basic design principles together with abstract concepts, visual communication design techniques and solving design problems.
Course Content:	Basic principles and elements of page layout, composition and visual communication design; blocking, copying, reduction and matting-mounting techniques; It covers topics such as equipment usage techniques, design and artistic knowledge acquisition in line with visual communication design, and theoretical and applied research of basic art and design concepts and principles.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) To be able to define the Basic Design and its basic concepts and to position them in the historical process.
2 - Skills
Cognitive - Practical
1) Being able to experience the basic principles and elements of design
2) Gaining the necessary technical skills by using design tools
3) Being able to distinguish the details of environmental visual sources, applying natural and artificial sourced objects in light-dark/light-shadow drawing techniques, and transferring natural and artificial sourced forms to the design process, depending on detail and observation aptitude.
4) To be able to gain the ability to create original surfaces and forms by exemplifying composition creation methods.
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Introduction to Basic Design (introducing basic terms and concepts, giving information about history, tools and materials)	Examination of examples from the history of art and today on the subjects
2)	Introduction to Basic Principles and Elements of Design (design, composition and types of composition, Gestalt Theory, Form-Ground Expressions, introduction of entropic order concepts, introduction of point-line concepts and types, examination of examples from art history and Pointillism movement, design with point-line subject, reinforcing the concepts of order and composition with practices)	Examination of examples from the history of art and today on the subjects
3)	Design Principles and Composition Elements (dot-line surface research in different techniques; reinforcing point-line concepts and types, design and composition concepts with applications)	Examination of examples from the history of art and today on the subjects
4)	Examination of Examples from Art History and Contemporary Art Made with Dot-Line in the Scope of Design Principles and Composition Elements (based on these examples, reproduction applications, and from reproductions, original application studies with new interpretations and arrangements)	Examination of examples from the history of art and today on the subjects
5)	Dot-Line Applications from Natural and Artificial Forms	Examination of examples from the history of art and today on the subjects
6)	Introduction of Light-Dark/Light-Shadow and Tone Concepts, Factors Changing the Form of Shadow, Types of Light and Examining the Viewpoint (examination of examples from the history of art, different scanning techniques in light-dark/light-shadow and charcoal and dry paint techniques, tone values and tone bar application)	Examination of examples from the history of art and today on the subjects
7)	Three-Dimensional Volumeization of Light-Dark/Light-Shadow Grades and Geometric Shapes Depending on Different Light Sources	Examination of examples from the history of art and today on the subjects
8)	MIDTERM EXAM
9)	Surface Arrangements with Light-Dark/Light-Shadow Grades	Examination of examples from the history of art and today on the subjects
10)	Object Study from Natural and Artificial Sourced Forms with Light-Dark/Light Shade	Examination of examples from the history of art and today on the subjects
11)	Examination of examples from the history of art and today on the subjects	Examination of examples from the history of art and today on the subjects
12)	Reproduction of Natural and Artificial Objects Interpreted with the Deformation Method and Original Surface Arrangements with the Collage Technique (research and arrangement on the surface according to the basic principles of balance, visual hierarchy, rhythm, direction, movement, emphasis, symmetry / asymmetry and other design)	Examination of examples from the history of art and today on the subjects
13)	Reproduction of Natural and Artificial Objects Interpreted with the Deformation Method and Original Surface Arrangements with the Collage Technique (research and arrangement on the surface according to the basic principles of balance, visual hierarchy, rhythm, direction, movement, emphasis, symmetry / asymmetry and other design)	Examination of examples from the history of art and today on the subjects
14)	Reproduction of Natural and Artificial Objects Interpreted with the Deformation Method and Original Surface Arrangements with the Collage Technique (research and arrangement on the surface according to the basic principles of balance, visual hierarchy, rhythm, direction, movement, emphasis, symmetry / asymmetry and other design)	Examination of examples from the history of art and today on the subjects
15)	FINAL EXAMINATION

Sources

Course Notes / Textbooks:

Balcı, B Y. ve Say, N. (2003). Temel Sanat Eğitim. Ankara: YA-PA Yayınları.
Çellek, T. ve Sağocak, M. (2014). Temel Tasarım Sürecinde Yaratıcılık. İstanbul: Grafik Tasarım Yayıncılık.
Itten, J. (1975). Design and Form, Van Nostrand Reinhold.

References:

Ambrose, G. ve Harris, P., (2019). Görsel Grafik Tasarım Sözlüğü, (Çev. B. Barhana), İstanbul: Literatür Yayınları.
Deliduman C. ve Orhon, B.İ. (2006). Temel Sanat Eğitimi. Ankara: Gerhun Yayıncılık.
Lupton, E. Ve Phillips, J.C. (2008). Graphic Design: The New Basics, Princeton: Architectural Press.
Genç, A. ve Sipahioğlu, A.(1990). Görsel Algılama Sanatta Yaratıcı Süreç, İzmir: Sergi Yayınları.
Odabaşı, A. H. (2006). Grafikte Temel Tasarım. İstanbul: Yorum Sanat Yayınları

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4	5
Program Outcomes

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

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PERCENTAGE OF SEMESTER WORK		% 0
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