Graphic Design (Eng)
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Ders Genel Tanıtım Bilgileri

Course Code:

GRD108

Ders İsmi:

Corporate Identity in Graphic Design

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
1	2	0	5

Language of instruction:

English

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Bölüm Seçmeli

Course Level:

Associate

TR-NQF-HE:5. Master`s Degree

QF-EHEA:Short Cycle

EQF-LLL:5. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Öğr.Gör. BAŞAK ILDIZ YERLİKAYA

Course Lecturer(s):

Öğr.Gör. BAŞAK ILDIZ YERLİKAYA
Öğr.Gör. EBRU TAŞ

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	The aim of this course is to get to know the concepts of corporate identity, brand, identity design, to form an idea and to develop a concept. It aims to create effective, original, correct and creative corporate identity applications in line with the design processes.
Course Content:	This course focuses on the design process of corporate identity systems and branding elements. This course utilizes a systematic approach to comprehensive corporate identity from concept development through design and production. Students create various components including logos, stationery (business card, letterhead, envelope, etc.) and identity manuals.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Examines the concepts of brand recognition and corporate identity formation.
2 - Skills
Cognitive - Practical
1) Gain skills in how a brand is created, maintained and developed.
2) Designs corporate identity with a creative and critical approach by using the appropriate computer program.
3 - Competences
Communication and Social Competence
Learning Competence
1) Gain skills on the design strategy of brand identity.
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Course description, discussion on communication and graphic communication concepts
2)	What is corporate identity, how does it work? What is a brand? A logo? A collateral system? What is the psychology of a logo?	Kurum Kimliği, Ayla Okay Lehrer, Jonah., Imagine How Creativity Works Johnson, Steven., Where Good Ideas Come From
3)	History of corporate identity and logo design	Graphic Design Thinking: Beyond Brainstorming, Ellen Lupton
4)	Evaluation of symbol and logotype. Establishing basic rules of use for symbol and logotype: Designing basic corporate mark configurations	Just My Type: A Book About Fonts, Simon Garfield Pinterest and Behance adn Dribble
5)	Corporate identity design formation processes	Designing Brand Identity: An Essential Guide for the Whole Branding Team, Alina Wheeler
6)	What is a business card? Examination of structures and diversity. Examination of different design examples	Designing Brand Identity: An Essential Guide for the Whole Branding Team, Alina Wheeler
7)	Corporate identity design case studies and analysis
8)	Midterm Week
9)	Final project brief and steps . What is corporate identity manual?	Graphic Design Thinking: Beyond Brainstorming, Ellen Lupton.
10)	Evaluating grid style of manual format. Designing corporate formats.	Designing Brand Identity: An Essential Guide for the Whole Branding Team Alina Wheeler
11)	In the corporate identity studies within the scope of the project; Finalizing the logo and logotype studies and discussing the corporate font family(s)	Designing Brand Identity: An Essential Guide for the Whole Branding Team, Alina Wheeler
12)	Business card and letterhead application for the logo designed within the scope of the final project	Designing Brand Identity: An Essential Guide for the Whole Branding Team, Alina Wheeler
13)	Final project revisions
14)	Final project revisions

Sources

Course Notes / Textbooks:	Lehrer, Jonah., Imagine How Creativity Works Johnson, Steven., Where Good Ideas Come From Graphic Design Thinking: Beyond Brainstorming, Ellen Lupton Logo: The Reference Guide to Symbols and Logotypes, Evamy, Michael The Ultimate Guide to Logo Design, Kyle Courtright Designing Brand Identity: An Essential Guide for the Whole Branding Team, Alina Wheeler Kurum Kimliği, Ayla Okay
References:	Pinterest Behance Dribble

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4
Program Outcomes
1) To have knowledge and practice about basic theories and principles of communication, visual communication, design and graphic design
2) To be able to criticise and evaluate applications related to graphic design and graphical communication
3) To have a theoretical and practical infrastructure related to the field and able to solve any visual design problem
4) To be able to create contemporary, effective visual expression language in design, to observe, understand and question changes in social and cultural structure
5) Be able to develop advertising campaigns and concepts in advertising agencies, design studios, companies' advertising departments
6) Be able to reveal creative, original, contemporary and aesthetic graphic design products and projects
7) Be able to present and demonstrate projects and gain practical experience
8) Be able to produce design applications in computer environment to graphic software
9) To follow changing communication and design viewpoints, to develop professional knowledge and skills
10) Be able to develop professional strategies and plans for all processes such as design idea, sketch, application printing and presentation
11) Be able to design communication ways related to visual and linguistic narration
12) Access to competence in team work in a harmonious, productive and effective manner
13) Be able to use verbal, written and visual communication language effectively and correctly in order to prepare advanced presentations
14) Gaining awareness of the need for lifelong learning in the field of graphic design
15) To be able to provide continuity of knowledge and skill development related to the field

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To have knowledge and practice about basic theories and principles of communication, visual communication, design and graphic design
2)	To be able to criticise and evaluate applications related to graphic design and graphical communication
3)	To have a theoretical and practical infrastructure related to the field and able to solve any visual design problem
4)	To be able to create contemporary, effective visual expression language in design, to observe, understand and question changes in social and cultural structure
5)	Be able to develop advertising campaigns and concepts in advertising agencies, design studios, companies' advertising departments
6)	Be able to reveal creative, original, contemporary and aesthetic graphic design products and projects
7)	Be able to present and demonstrate projects and gain practical experience
8)	Be able to produce design applications in computer environment to graphic software
9)	To follow changing communication and design viewpoints, to develop professional knowledge and skills
10)	Be able to develop professional strategies and plans for all processes such as design idea, sketch, application printing and presentation
11)	Be able to design communication ways related to visual and linguistic narration
12)	Access to competence in team work in a harmonious, productive and effective manner
13)	Be able to use verbal, written and visual communication language effectively and correctly in order to prepare advanced presentations
14)	Gaining awareness of the need for lifelong learning in the field of graphic design
15)	To be able to provide continuity of knowledge and skill development related to the field

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
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PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
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