The students who have succeeded in this course;
| Learning Outcomes |
|
| 1 - Knowledge |
| Theoretical - Conceptual |
1) Learns the basic concepts of entrepreneurship and the characteristics that an entrepreneur should have, types of entrepreneurship and the importance of entrepreneurship.
|
2) Gains information about the factors that determine entrepreneurship, the features that an entrepreneur should have, innovative business idea creation methods and preparing a business plan.
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3) Gains information about why and how the entrepreneur should do market and competitor analysis, how to identify potential customers, and competition strategies.
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4) Learn to analyze the strengths and weaknesses of the business idea, opportunities and threats with SWOT analysis
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5) With the Canvas Business Model, he learns to define the customer segment, value proposition, channels to reach the customer, how to manage the relationship with the customer, to define the revenue model, core activities, key resources that he will need, key partnerships and expense structure.
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6) Gains information about company establishment and types of companies. Gains information about the sources of funds for the sustainability of the company.
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7) Gains information about growth strategies.
|
| 2 - Skills |
| Cognitive - Practical |
1) Gains information about the basic concepts of the project, the stages of project management, preparing the project plan, determining the project duration and work packages, and reinforces it with a sample study.
|
2) Gains knowledge about project management methodologies, learns to determine project expenses and incomes, reinforces with case studies.
|
| 3 - Competences |
| Communication and Social Competence |
| Learning Competence |
| Field Specific Competence |
| Competence to Work Independently and Take Responsibility |
|
| Week |
Subject |
Related Preparation |
| 1) |
Basic concepts of entrepreneurship and characteristics of the entrepreneur
-Definition of entrepreneurship
-Types of entrepreneurship
-Factors for the importance of entrepreneurship
-Entrepreneur definition and factors determining entrepreneurship
-Characteristics of the entrepreneur |
|
| 2) |
Developing innovative and competitive business ideas
-Business idea development methods
-Business idea test
-The purpose of preparing a Business Plan
-Business Plan content |
|
| 3) |
Market and Competitor Research
-Market analysis
-Determining the sector and characteristics of the company to be established and the targeted product/service/process
-Potential customers
-Competitor analysis
-Competitive strategies
-Value proposition
-SWOT Analysis |
|
| 4) |
Identifying potential customers, customer needs analysis
-Failure factors in entrepreneurship
-Customer requirement analysis
-Analysis of the Canvas Business Model and its components
-Canvas Business Model examples |
|
| 5) |
Project concept, project management processes
-Project Description
-Project features
-Project management
-Components of Project Management
-Stakeholders of the project
-Project milestones |
|
| 6) |
Project plan preparation, project duration and determination of work packages
-Work Breakdown Structure
-Determination of work packages
-Project calendar
-Project management methodologies |
|
| 7) |
Determination of team and infrastructure needs, analysis of project risks
- Definition of risk analysis, reason for doing it
-Identification of risks
-Examples of risk
- Building the project team and assignment of tasks
-Infrastructure requirements for the project |
|
| 8) |
Midterm |
|
| 9) |
Determination of project costs
- Determination of the project workforce
-Personnel costs
-Tool, Equipment software costs
-Travel, marketing costs
-Service procurement costs
-Material costs
-Pricing of the product to be developed, pricing strategies
-Estimated sales planning |
|
| 10) |
Market analysis and marketing plan
-Product distribution
-Product introduction
-Product sales channels
-Activity of marketing
-Marketing plan
|
|
| 11) |
Company setup, Company types
- What to do to start a company
-Company types and comparison
-Establishment process
-Public funding sources for company establishment
-Equity financing |
|
| 12) |
Financing Resources
- Funding sources according to company stages
-Early stage funding sources
-Angel Investors
-Risk Capital
-Financial sources for finding debt
-New methods of finding capital |
|
| 13) |
Production Plan and Growth
-Planning of production
-Scaling
-Factors affecting growth
-Growing challenges and solutions
-Growth management
-Growth strategies |
|
| 14) |
Presenting business plans and reviewing them with students. Making necessary improvements until the assignment is submitted |
|
İSTANBUL TOPKAPI UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
