Visual Communication Design
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

VCD228

Ders İsmi:

Advanced Typography

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
2	1	0	4

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Required

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Assoc. Prof. Dr. TUĞBA RENKÇİ TAŞTAN

Course Lecturer(s):

Assoc. Prof. Dr. MELİS BOYACI

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	The aim of this course is to develop the ability to use typographic elements as an effective, creative and original means of expression in design studies.
Course Content:	The course covers typographic design and arrangements, font blocking, letter and word spacing and typesetting arrangements, visual and typographic balance and rules, banner, logotype, font design and various typographic applications using the technical features of the digital environment through programs such as Adobe llustrator.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Ability to create original vector-based typographic designs in a digital environment
2) Ability to use basic methods and techniques related to typographic design
2 - Skills
Cognitive - Practical
1) In the context of the basic principles of typography; the ability to perceive multidimensionally on project design and implementation, to create alternatives, to develop analytical and critical thinking skills
2) The ability to reveal typographic elements as a visual language and expression
3 - Competences
Communication and Social Competence
1) The ability to develop typographic thinking and design on the meaning of a concept or form
Learning Competence
1) The ability to display pixel-based images and typography in different arrangements according to basic design principles in an aesthetic feeling
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Introduction, Explanation of the Course Content	Preliminary readings on the topics
2)	Introduction to the Adobe Illustrator Program	Preliminary readings on the topics
3)	Visual Perception and Logo Design	Preliminary readings on the topics
4)	Selection Tool and Vector Tools in the Adobe Illustrator Program	Preliminary readings on the topics
5)	Text Tool and Types in the Adobe Illustrator Program	Preliminary readings on the topics
6)	Simple Form Applications with Typographic Elements	Preliminary readings on the topics
7)	Free Typographic Arrangements with Design Principles	Preliminary readings on the topics
8)	Midterm Exam	Preliminary readings on the topics
9)	Gradient, Blend, Perspective Grid Tool and Mesh etc. Tools and Application	Preliminary readings on the topics
10)	Alignments, Groupings, Embedding and Application	Preliminary readings on the topics
11)	Masking, Envelope Distortion and Typographic Image Applications	Preliminary readings on the topics
12)	Vector-Based Logotype Drawing and Presentation Design	Preliminary readings on the topics
13)	Typographic Poster Design	Preliminary readings on the topics
14)	Font Design	Preliminary readings on the topics
15)	FINAL EXAM

Sources

Course Notes / Textbooks:	Sarıkavak, N.K. (2014). Görsel İletişim ve Grafik Tasarımda Çağdaş Tipografinin Temelleri. Ankara: Seçkin Yayınları. Ambrose, G. ve Harris, P., (2017). Görsel Tipografi Sözlüğü, (Çev. B. Bayrak), İstanbul: Literatür Yayınları.
References:	Ambrose, G. ve Harris, P., (2019). Görsel Grafik Tasarım Sözlüğü, (Çev. B. Barhana), İstanbul: Literatür Yayınları. Becer, E., (2019). İletişim ve Grafik Tasarım, Ankara: Dost Kitabevi. Becer, E., (2016). Modern Sanat ve Yeni Tipografi, Ankara: Dost Kitabevi.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	5	4	6
Program Outcomes

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
total		%