| The aim of the Master Program in Marketing Communication is; To be able to analyze the needs of contemporary marketing, analyze consumer needs and market conditions accurately and in a timely manner, to guide the creative process in marketing communication, to develop social responsibility projects, to interpret the relationship between technology, communication, persuasion and everyday life on the axis of brand positioning and to implement creative strategies. The aim of this course is to educate human resources who are competent in strategic media planning and sponsorship management, who are aware of the importance and importance of ethical values, and who have a high level of analytical thinking and research skills and who can meet the needs of both the sector and academia. |
İSTANBUL TOPKAPI UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
