Public Relations and Advertising
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

PRA216

Ders İsmi:

Crisis Management

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
3	0	0	5

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Bölüm Seçmeli

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator :

Assoc. Prof. Dr. İHSAN UĞUR DELİKANLI

Course Lecturer(s):

Asst. Prof. Dr. RANA ÖZYURT KAPTANOĞLU
Assoc. Prof. Dr. İHSAN UĞUR DELİKANLI

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

Students taking the course are expected:
• To understand how the crisis could occur and effect an organization and its stakeholders,
• To gain the skills which help to determine the possible crisis management strategies and communicate them with the related parties,
• To be able to make an assessment on the effectiveness of the crisis management process.

Course Content:

This course is an introduction to the internationalization of the public relations and communication process. Students would have a knowledge of the situations defined as crisis, its reasons, features, types and processes, how it could be managed before, after and during its occurence, how it could be organized, re-enginering, reputation, risk and problem management, proactive and reactive approaches through theoretical information and sample cases. They would also gain the information and skills of how a crisis management could be communicated both inside and outside through a good public relation.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Students would have a knowledge of - Crisis definitions, reasons and features - Crisis types and processes - Crisis management strategies before, after and crisis time and organization models fitting with them - Re-engineering, reputation management, risk management and problem management and the differences between them -Proactive and reactive approaches what and how it is - Importance of a communication for a better crisis managemnet and how a good public relation coud be structured
2 - Skills
Cognitive - Practical
1) Students - Develop enterprise risk management policies and business continuity plans to be ready for the manufacturing crisis steming from the natural disasters. - Make an analysis for the competitor firms. - Gain the skills of how a better public relation could be during the crisis times.
3 - Competences
Communication and Social Competence
Learning Competence
1) Students - Gain insight into the management of crisis communication, reputation and risk. - Become a competent practitioner in his own field earning the knowledge of academic and applied information on marketing communication after achieving the complimentary courses advanced level. - Can analyze case studies provided on the field of marketing communication. - Gain academic and applied knowledge related to the marketing communication and become the master of its basic and critical perspectives. - Complete the portfolio preperations to add appropriate human resource for the marketing sector after earning necessary qualifications on marketing communication and gain field experience. - Carry out academic studies which would make a contribution to the marketing communication independently or as a member of group.
Field Specific Competence
1) Students - Learn the perception and recognition of the crisis. - Have the qualification to recognize and measure the crisis and its extent. - Have appropriate skills and knowledge to be able to execute and implement the related measures under the crisis conditions.
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Look to the crisis from the different perspectives	Pre-readings related to the topics
2)	What is crisis and its features?	Pre-readings related to the topics
3)	Reasons of the crisis	Pre-readings related to the topics
4)	Severity of the crisis and its process	Pre-readings related to the topics
5)	Types of the crisis	Pre-readings related to the topics
6)	Preparation to crisis and management before the crisis	Pre-readings related to the topics
7)	Organizational change and change management	Pre-readings related to the topics
8)	Midterm exam.	All topics covered in 7 weeks
9)	Reputation, risk and event management	Pre-readings related to the topics
10)	Crisis time management and its communication policy	Pre-readings related to the topics
11)	Stress management and decision making	Pre-readings related to the topics
12)	Management after the crisis	Pre-readings related to the topics
13)	Internal communication in crisis management	Pre-readings related to the topics
14)	Importance of the public relations on crisis communication	Pre-reedings related to the topics
15)	Evaluation	All topics
16)	Final Exam	All Topics

Sources

Course Notes / Textbooks:	Okumalar, Vaka Analizleri ve Sunumlar / Readings, Case Studies and Presentations
References:	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2010 Kriz Yönetimi-Uygulama İçin Temel Adımlar, Prof. Dr. Melek Vergiliel Tüz, Nobel, 2014

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4
Program Outcomes

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

Program Outcomes

Level of Contribution

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
total		%