Public Relations and Advertising
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

FCS105

Ders İsmi:

Philosophy

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
3	0	0	4

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Required

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

RA ECE ELDEM

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:	Understanding basic concepts and disciplines of philosophy and improving critical thinking skills.
Course Content:	This course is about understanding basic concepts and major ideas of philosophy. It enables the learner to develop an evaluative and critical approach to basic philosophy and other fields. It introduduce students to the full range of philosophy’s sub-disciplines such as such as Epistemology, Ethics, Metaphysics, Political Philosophy,Aesthetics, Philosophy of Science, Philosophy of Religion etc.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Understanding major philosophical ideas, problems and questions
2) Evaluating the basic concepts, questions and problems with the knowledge of the history of philosophy.
3) Analysing the relation beteween philosophical ideas and different disciplines.
2 - Skills
Cognitive - Practical
1) Questioning and discussing the opinions of self and other within the different philosophical ideas.
2) Discussing the thoughts of various philosophers.
3) Developing philosophical ideas in expressing orally and in writing, such as assignment
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	• Reviewing cirriculum, assignments, midterm and final exams, expectations of students from lecture. • Introduction to the lecture • Introduction to philosophy (What is philosophy?)	Kitap: 1a) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap 1b) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları 2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay. Ek Okuma: Her Keşfettiğimde Değiştiriyorlar Hayatın Anlamını, Yazar: Daniel Klein, Yayın Evi: Aylak Kitap Felsefe Okuma Rehberi, Yazar: Nigel Warburton, Yayın evi: Alfa Yay.
2)	• Introduction to philosophy • What is philosophy? • Major characteristics of philosophy and philosophical ideas • Differences between everyday knowledge and philosophical knowledge	Kitap: 1a) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap 1b) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları 2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay. Ek Okuma: Felsefeyi Anlamak Felsefe ile Anlamak, Yazar: Betül Çotuksöken, Yay.: Inkılap Yay. Felsefe Okuma Rehberi, Yazar: Nigel Warburton, Yayın evi: Alfa Yay.
3)	• Major characteristics of philosophy and philosophical ideas • Philosophy and critical thinking • Critical thinking, problem solving and Socratic questioning & method.	Kitap: 1a) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap 1b) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları 2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay. Ek Okuma: Felsefe Aracılığıyla Düşünme, Yazarlar: Chris Horner, Emrys Westacott (Çev. Ahmet Arslan), Yay: Phoenix Yay. Eleştirel Düşünme için Bir Rehber, Yazar: Vincent Ryan Ruggiero (Çev. Çağdaş Dedeoğlu), Yay: Alfa Yay. Eleştirel Düşün, Öğren, Sorgula, Üret, Yazar: Hülya Kılıç, Yelkin Diker Coşkun, Berke Kırıkkanat, Oğuzhan Doğan, Yay: Yeditepe Üniversitesi Yay. Sokrates’in Savunması, Platon (Çev. Ari Çokona), Yay: İş Bankası Yay.
4)	• Epistemology, Types of Knowledge and Epistemology • Basis of Epistemology • Major branches of Epistemology	Kitap: 1a) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap 1b) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları 2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay. Ek Okuma: Felsefenin Kısa Tarihi; Yazar: Nigel Warburton, Yay: Alfa Felsefenin İlkeleri, Yazar: R. Descartes, Yay: Say. Yay.
5)	• Relation between Philosophy and Science / Philosophy of Science • Major branches of Philosophy of Science	Kitap: 1a) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap 1b) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları 2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay. Ek Okuma: Felsefenin Kısa Tarihi; Yazar: Nigel Warburton, Yay: Alfa
6)	• Ontology • Philosophy and Metaphysics • Basic problems of Metaphysics	Kitap: 1a) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap 1b) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları 2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay. Ek Okuma: Felsefenin Kısa Tarihi; Yazar: Nigel Warburton, Yay: Alfa
7)	• Moral Philosophy • Ethics • Values • Basic Concepts and Problems	Kitap: 1a) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap 1b) Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları 2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay. Ek Okuma: Felsefenin Kısa Tarihi; Yazar: Nigel Warburton, Yay: Alfa Etik, Yazar: Ioanna Kuçuradi, Yay: Türkiye Felsefe Kurumu Ahlak, Etik ve Etikler, Yazar: Ioanna Kuçuradi, Yay: Türkiye Felsefe Kurumu
8)	Midterm	-
9)	• Political Philosophy • Political Philosophy and Ethics • Political Philosophy and Epistemology • Basic problems of Political Philosophy	Kitap: Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları 2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay. Ek Okuma: Felsefenin Kısa Tarihi; Yazar: Nigel Warburton, Yay: Alfa Devlet, Yazar: Platon, Yay: Türkiye İş Bankası Politika ,Yazar: Aristoteles, Yay: Pinhan Alman İdeolojisi, Yazar: Marx & Engels, Yay: Kor Yay.
10)	• Philosophy of Art • Aesthetics and Philosophy of Art • Theories of Aesthetics	Kitap: Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları 2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay. Ek Okuma: Felsefenin Kısa Tarihi; Yazar: Nigel Warburton, Yay: Alfa
11)	• Philosophy of Education • Philosophical perspectives in Education	Kitap: Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları 2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay. Ek Okuma: Felsefenin Kısa Tarihi; Yazar: Nigel Warburton, Yay: Alfa
12)	• Relationship between Philosophy and Religion / Differences between Philospohy and Religion / Philosophy of Religion • Deism, Theism, Panteism etc. • Assignment Deadline	Kitap: Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları 2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay. Ek Okuma: Felsefenin Kısa Tarihi; Yazar: Nigel Warburton, Yay: Alfa
13)	• Different Branches of Philosophy • Rationalism, Empiricism etc. • Existentialism • Assignment Deadline	Kitap: Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları 2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay. Ek Okuma: Felsefenin Kısa Tarihi; Yazar: Nigel Warburton, Yay: Alfa Yeni Başlayanlar için Varoluşçuluk, Yazar: Thomas E. Wartenberg, Yay: Say Yay. Varoluşçuluk, Yazar: Jean- Paul Sartre, Yay: Say.
14)	• General overview and discussion	Kitap: Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları 2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay. Ek Okuma: Felsefenin Kısa Tarihi; Yazar: Nigel Warburton, Yay: Alfa
15)	Final Exam	-

Sources

Course Notes / Textbooks:

Kitap: Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Cevizci, Yayın Evi: Sentez Kitap
Felsefeye Giriş, Yazar: Prof. Dr. Ahmet Arslan, Yayın Evi: BB101 Yayınları
2) Felsefeye Giriş; Yazar: Nigel Warburton, Yayın evi: Alfa Yay.
Ek Okuma:
Felsefenin Kısa Tarihi; Yazar: Nigel Warburton, Yay: Alfa

References:

Ek Okuma:
Her Keşfettiğimde Değiştiriyorlar Hayatın Anlamını, Yazar: Daniel Klein, Yayın Evi: Aylak Kitap
Felsefeyi Anlamak Felsefe ile Anlamak, Yazar: Betül Çotuksöken, Yay.: Inkılap Yay.
Felsefe Okuma Rehberi, Yazar: Nigel Warburton, Yayın evi: Alfa Yay.
Felsefe Aracılığıyla Düşünme, Yazarlar: Chris Horner, Emrys Westacott (Çev. Ahmet Arslan), Yay: Phoenix Yay.
Eleştirel Düşünme için Bir Rehber, Yazar: Vincent Ryan Ruggiero (Çev. Çağdaş Dedeoğlu), Yay: Alfa Yay.
Eleştirel Düşün, Öğren, Sorgula, Üret, Yazar: Hülya Kılıç, Yelkin Diker Coşkun, Berke Kırıkkanat, Oğuzhan Doğan, Yay: Yeditepe Üniversitesi Yay.
Sokrates’in Savunması, Platon (Çev. Ari Çokona), Yay: İş Bankası Yay.
Felsefenin İlkeleri, Yazar: R. Descartes, Yay: Say. Yay.Etik, Yazar: Ioanna Kuçuradi, Yay: Türkiye Felsefe Kurumu
Ahlak, Etik ve Etikler, Yazar: Ioanna Kuçuradi, Yay: Türkiye Felsefe Kurumu
Felsefenin Kısa Tarihi; Yazar: Nigel Warburton, Yay: Alfa
Yeni Başlayanlar için Varoluşçuluk, Yazar: Thomas E. Wartenberg, Yay: Say Yay.
Varoluşçuluk, Yazar: Jean- Paul Sartre, Yay: Say.
Devlet, Yazar: Platon, Yay: Türkiye İş Bankası
Politika ,Yazar: Aristoteles, Yay: Pinhan
Alman İdeolojisi, Yazar: Marx & Engels, Yay: Kor Yay.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	5	3	4	6
Program Outcomes
1) Starting with development process, they learn and explain the basic principles of public relations and advertising.
2) After receiving the program's specialization courses and competency complementary courses, they will have information about the public relations and advertising campaigns process and gain creative thinking ability and acquire strategic infrastructure.
3) Adopting verbal and written presentation and narration techniques, they gain insight into areas such as integrated marketing communication, brand communication management, new media advertising, crisis communication management, reputation and risk management.
4) They can produce their own creative briefs, press bulletins, corporate social responsibility projects, media plan, media analysis, advertising and public relations campaigns, and analytical viewpoints after completing advanced proficiency courses.
5) They develop projects, presentation and narrative techniques skills and creative thinking skills. Students gain teamwork skills by taking part in group projects and gain entrepreneurship and leadership qualities.
6) They can analyze sample cases presented in the field of advertising, public relations and marketing.
7) They gain mastery of scientific research execution techniques and ethical obligations.
8) They gain the ability to take responsibility by working independently and within group projects and develop their own strategies to produce their own Public Relations and Advertising campaigns.
9) The student who acquires the vocational acquisitions in Public Relations and Advertisement field completes the portfolio preparations for acquiring sector human resources and gains field experience.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Starting with development process, they learn and explain the basic principles of public relations and advertising.
2)	After receiving the program's specialization courses and competency complementary courses, they will have information about the public relations and advertising campaigns process and gain creative thinking ability and acquire strategic infrastructure.
3)	Adopting verbal and written presentation and narration techniques, they gain insight into areas such as integrated marketing communication, brand communication management, new media advertising, crisis communication management, reputation and risk management.
4)	They can produce their own creative briefs, press bulletins, corporate social responsibility projects, media plan, media analysis, advertising and public relations campaigns, and analytical viewpoints after completing advanced proficiency courses.
5)	They develop projects, presentation and narrative techniques skills and creative thinking skills. Students gain teamwork skills by taking part in group projects and gain entrepreneurship and leadership qualities.	2
6)	They can analyze sample cases presented in the field of advertising, public relations and marketing.
7)	They gain mastery of scientific research execution techniques and ethical obligations.	1
8)	They gain the ability to take responsibility by working independently and within group projects and develop their own strategies to produce their own Public Relations and Advertising campaigns.
9)	The student who acquires the vocational acquisitions in Public Relations and Advertisement field completes the portfolio preparations for acquiring sector human resources and gains field experience.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
total		%