Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
FCS101 Basic Information Technologies Turkish Z 2 0 0 4
FCS103 Basic Principles of Law Turkish Z 3 0 0 4
FCS105 Philosophy Turkish Z 3 0 0 4
FCS107 Basic Principles of Economics Turkish Z 3 0 0 4
PRA101 Basic Principles of Public Relations Turkish Z 2 0 0 3
PRA103 Basic Principles of Advertising Turkish Z 2 0 0 3
PRA107 Introduction to Communication Sciences Turkish Z 3 0 0 4
URC101 English Turkish Z 4 0 0 4
2. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
FCS102 Use of Information Technologies Turkish Z 2 0 0 4
FCS106 Basic Principles of Business Turkish Z 3 0 0 4
FCS108 Statistics Turkish Z 3 0 0 4
FCS112 Entreneurship Turkish Z 3 0 0 4
PRA102 Basic Principles of Marketing Turkish Z 2 0 0 3
PRA104 Corporate Communications Turkish Z 2 0 0 3
PRA110 Universal Values and Ethics Turkish Z 2 0 0 2
URC110 Career Planning Turkish Z 1 0 0 2
URC116 Turkish Language I Turkish Z 2 0 0 2
URC118 Ataturk's Principles and History of Revolution I Turkish Z 2 0 0 2
3. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
PRA203 Space and Culture Turkish Z 2 0 0 3
PRA209 Brand Management Turkish Z 2 0 0 4
PRA231 Image and Perception Management Turkish Z 2 2 0 5
PRA233 New Media and Information Society Turkish Z 2 0 0 4
PRA235 Creativity in Advertising Turkish Z 2 2 0 5
URC205 Turkish Language II Turkish Z 2 0 0 2
URC207 Ataturk's Principles and History of Revolution II Turkish Z 2 0 0 2
Bölüm Seçmeli SA 5
4. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
PRA202 Advertising and Popular Culture Turkish Z 2 2 0 6
PRA206 Creative Thinking Workshop Turkish Z 2 2 0 5
PRA208 Event Management Turkish Z 2 2 0 5
PRA228 Scientific Research and Publication Ethics Turkish Z 3 0 0 4
Bölüm Seçmeli SA 5
Bölüm Seçmeli SA 5
5. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
PRA301 Public Relations Writing Turkish Z 2 2 0 5
PRA303 Advertising Language and Visual Reading Turkish Z 2 2 0 5
PRA305 Communication Theories Turkish Z 2 0 0 5
PRA309 Public Relations Design and Applications Turkish Z 2 2 0 6
Bölüm Seçmeli SA 5
Üniversite Seçmeli SAD 4
6. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
PRA308 Strategic Media Planning Turkish Z 2 2 0 5
PRA326 Advertising Design and Applications Turkish Z 2 2 0 5
PRA328 Social Responsibility Projects Turkish Z 2 2 0 5
PRA330 Integrated Marketing Communication Turkish Z 2 0 0 5
Bölüm Seçmeli SA 6
Üniversite Seçmeli SAD 4
7. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
PRA403 Finishing Project I Turkish Z 2 4 0 10
PRA433 Internship Turkish Z 0 0 0 5
Bölüm Seçmeli SA 5
Bölüm Seçmeli SA 6
Üniversite Seçmeli SAD 4
8. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
PRA402 Communication Consultancy Turkish Z 2 0 0 5
PRA404 Graduation Project II Turkish Z 0 6 0 10
Bölüm Seçmeli SA 5
Bölüm Seçmeli SA 6
Üniversite Seçmeli SAD 4