İSTANBUL TOPKAPI UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
Istanbul Topkapi University
Degree Programs
Public Relations and Advertising
General Information For Students
Diploma SupplementNational Qualifications
Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Program Outcomes

Classified

1 - Knowledge
Theoretical - Conceptual
1) Starting with development process, they learn and explain the basic principles of public relations and advertising.
2) After receiving the program's specialization courses and competency complementary courses, they will have information about the public relations and advertising campaigns process and gain creative thinking ability and acquire strategic infrastructure.
3) Adopting verbal and written presentation and narration techniques, they gain insight into areas such as integrated marketing communication, brand communication management, new media advertising, crisis communication management, reputation and risk management.
2 - Skills
Cognitive - Practical
1) They can produce their own creative briefs, press bulletins, corporate social responsibility projects, media plan, media analysis, advertising and public relations campaigns, and analytical viewpoints after completing advanced proficiency courses.
2) They develop projects, presentation and narrative techniques skills and creative thinking skills. Students gain teamwork skills by taking part in group projects and gain entrepreneurship and leadership qualities.
3) They can analyze sample cases presented in the field of advertising, public relations and marketing.
3 - Competences
Communication and Social Competence
Learning Competence
1) They gain mastery of scientific research execution techniques and ethical obligations.
Field Specific Competence
1) The student who acquires the vocational acquisitions in Public Relations and Advertisement field completes the portfolio preparations for acquiring sector human resources and gains field experience.
Competence to Work Independently and Take Responsibility
1) They gain the ability to take responsibility by working independently and within group projects and develop their own strategies to produce their own Public Relations and Advertising campaigns.

Program Kazanımları Program Düzeyi

Program Outcomes TR-NQF-HE 6 (Bachelor) Level Descriptors TR-NQF-HE Main Field Descriptors
31 - Social and behavioural science
1 - Knowledge
Theoretical - Conceptual
1) Starting with development process, they learn and explain the basic principles of public relations and advertising.
2) After receiving the program's specialization courses and competency complementary courses, they will have information about the public relations and advertising campaigns process and gain creative thinking ability and acquire strategic infrastructure.
3) Adopting verbal and written presentation and narration techniques, they gain insight into areas such as integrated marketing communication, brand communication management, new media advertising, crisis communication management, reputation and risk management.
1) Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources.
 1) Alanla ilgili temel kavramsal bilgilere, uygulamadaki yansımalarını da göz önünde bulunduracak şekilde ileri düzeyde sahiptir.
2) Sosyal ve Davranış Bilimlerinde temel kavramları kavrayabilme, kavramlar arası ilişkilere hakimdir.
3) İnsanlar ve toplumlararası ilişkilerin işleyiş kurallarına dair temel bilgilere sahiptir.
4) Toplumlarının yaşadığı dönüşümlerin nedenleri ve sonuçları hakkında temel bilgilere sahiptir.
5) Sosyal Araştırma ve Planlama bilgisine sahiptir
6) İleri düzeyde veri işleyerek bilgi elde edebilmek için gerekli bilgilere kuramsal ve uygulama düzeyinde sahiptir.
2 - Skills
Cognitive - Practical
1) They can produce their own creative briefs, press bulletins, corporate social responsibility projects, media plan, media analysis, advertising and public relations campaigns, and analytical viewpoints after completing advanced proficiency courses.
2) They develop projects, presentation and narrative techniques skills and creative thinking skills. Students gain teamwork skills by taking part in group projects and gain entrepreneurship and leadership qualities.
3) They can analyze sample cases presented in the field of advertising, public relations and marketing.
 1) Use of advanced theoretical and practical knowledge within the field.
2) Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field.
 1) Alanla ilgili kuramsal bilgileri analiz etme ve uygulamadaki yansımalarını değerlendirme becerisine sahiptir.
2) Yazılı ve görsel kayıtları kullanarak sosyal ve davranış bilimleri alanında özgün bilgi kaynaklarına ulaşır.
3) Alana ilişkin bilgileri teknik olanaklarla işleyerek bilgi elde eder ve bu bilgileri alanın gerektirdiği teknik donanımla (bilgisayar ortamında vb.) rapor haline getirip sunma becerisine sahiptir.
4) Karar alma, kararı uygulama ve davranış haline getirmede alana ilişkin sahip olunan bilgileri kullanabilme becerisine sahiptir.
5) Alanı ile ilgili alt dallar ve diğer sosyal bilimler alanları ile ilişki kurarak disiplinlerarası yorum üretir ve analiz yapma becerilerine sahiptir ve bu becerilerini geliştirir.
3 - Competences
Communication and Social Competence
1) Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
2) Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data.
3) Organize and implement project and activities for social environment with a sense of social responsibility.
4) Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.
5) Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge.
 1) Alanı ile ilgili edindiği bilgi ve becerileri, yazılı ve sözlü olarak aktarır.
2) Öğrenim sürecinde elde ettiği verileri iş yaşamında değerlendirir ve uygulama yetkinliğine sahiptir.
3) İş yaşamına dahil olduğunda kuramsal altyapı ve kavramsal zenginliğinin yarattığı farklılığı bireysel kariyerine yansıtır.
4) Uzmanlık bilgisini, toplumsal sorumluluk bilinciyle kullanır.
5) Alanla ilgili bilgi ve uygulamaları, sosyal sorumluluk yaklaşımı çerçevesinde proje ve etkinliklere dönüştürür.
6) Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar.
7) Alanının gerektirdiği ölçüde Avrupa Bilgisayar Kullanma Lisansı Temel Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.
Learning Competence
1) They gain mastery of scientific research execution techniques and ethical obligations.
 1) Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
2) Determine learning needs and direct the learning.
3) Develop positive attitude towards lifelong learning.
 1) Alanla ilgili elde edilen bilgileri neden – sonuç ve eleştiri süzgecinden geçirir ve değerlendirir.
2) Neyi nasıl öğreneceğini bilir.
3) Alanla ilgili bilgi ve uygulama eksikliklerini tespit eder.
4) Alanla ilgili ilgi ve isteği sürekli canlı tutabilecek seviyede olduğunu gösterir.
5) Öğrenimini aynı alanda bir ileri eğitim düzeyine veya aynı düzeydeki bir mesleğe yönlendirir.
6) Bilgiyi paylaşma ve birlikte öğrenme yetkinliğine sahiptir.
7) Yaşamboyu öğrenme ve sorgulama bilinci kazanmıştır.
Field Specific Competence
1) The student who acquires the vocational acquisitions in Public Relations and Advertisement field completes the portfolio preparations for acquiring sector human resources and gains field experience.
 1) Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
2) Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.
 1) Alanla ilgili bilgi ve birikimlerin oluşturulması (toplama, yorumlama ve sonuçların duyurulması) sürecinde toplumsal, kültürel, bilimsel ve etik değerlere uygun hareket eder.
2) Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir.
3) Değişime ve yeniliğe karşı açık tutuma sahiptir.
4) Sosyal ve davranışsal olgulara dair görüşlerini alanın sağladığı yöntem ve bilgi kümesini kullanarak geliştirme ve olayları yorumlamada yetkinlik sahibidir.
Competence to Work Independently and Take Responsibility
1) They gain the ability to take responsibility by working independently and within group projects and develop their own strategies to produce their own Public Relations and Advertising campaigns.
 1) Conduct studies at an advanced level in the field independently.
2) Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
3) Planning and managing activities towards the development of subordinates in the framework of a project.
 1) Üstlendiği görev ve sorumlulukları yerine getirme bilincine sahiptir.
2) Alanla ilgili bir meseleyi gerek ekip olarak gerekse de kendi başına bağımsız bir şekilde çözer.
3) Alanla ilgili uygulamada görülebilecek herhangi bir aksaklığı veya sorunu çözmek için bireysel düzeyde ve ekip olarak sorumluluk yüklenir, gerektiğinde inisiyatif alır.
4) Alanı ve ilgili alt dallarda yapılacak çok üyeli grup araştırmalarının süreçlerini ve zamanlamasını planlar, planlanmış görevleri istenildiği ölçüde ve zamanında yerine getirir.
5) Toplumsal hayatın gerekleri doğrultusunda davranır, tutum ve tavırlarıyla topluma örnek olur.

Conjoined

1) Starting with development process, they learn and explain the basic principles of public relations and advertising.
2) After receiving the program's specialization courses and competency complementary courses, they will have information about the public relations and advertising campaigns process and gain creative thinking ability and acquire strategic infrastructure.
3) Adopting verbal and written presentation and narration techniques, they gain insight into areas such as integrated marketing communication, brand communication management, new media advertising, crisis communication management, reputation and risk management.
4) They can produce their own creative briefs, press bulletins, corporate social responsibility projects, media plan, media analysis, advertising and public relations campaigns, and analytical viewpoints after completing advanced proficiency courses.
5) They develop projects, presentation and narrative techniques skills and creative thinking skills. Students gain teamwork skills by taking part in group projects and gain entrepreneurship and leadership qualities.
6) They can analyze sample cases presented in the field of advertising, public relations and marketing.
7) They gain mastery of scientific research execution techniques and ethical obligations.
8) They gain the ability to take responsibility by working independently and within group projects and develop their own strategies to produce their own Public Relations and Advertising campaigns.
9) The student who acquires the vocational acquisitions in Public Relations and Advertisement field completes the portfolio preparations for acquiring sector human resources and gains field experience.