Marketing Communication (Non-Thesis)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course & Program Outcomes Matrix

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

No Effect	ED (Lowest)	D (Low)	O (Average)	Y (High)	EY (Highest)

No Effect	Lowest	Low	Average	High	Highest

Program Outcomes

total

Courses

PRA507 Advertising and Campaign Analysis

0.00

PRA507 Advertising and Campaign Analysis

PRA525 Corporate Communication

0.00

PRA525 Corporate Communication

PRA535 Integrated Marketing Communication

90.00

PRA535 Integrated Marketing Communication

PRA590 Scientific Research Techniques and Publication Ethics

0.00

PRA590 Scientific Research Techniques and Publication Ethics

PRA593 Graduation Project

0.00

PRA593 Graduation Project

BUS529 Basic Business									0	0.00
BUS529 Basic Business
BUS529 Basic Business
BUS555 Development of the Global Financial System	1					1		1	3	7.50
BUS555 Development of the Global Financial System	ED					ED		ED
BUS555 Development of the Global Financial System
PRA526 Neuromarketing									0	0.00
PRA526 Neuromarketing
PRA526 Neuromarketing
PRA508 Marketing Research									0	0.00
PRA508 Marketing Research
PRA508 Marketing Research
PRA525 Corporate Communication									0	0.00
PRA525 Corporate Communication
PRA525 Corporate Communication
PRA537 Consumer Culture and Consumer Behavior	4	5	4	5	5	4	4	5	36	90.00
PRA537 Consumer Culture and Consumer Behavior	Y	EY	Y	EY	EY	Y	Y	EY
PRA537 Consumer Culture and Consumer Behavior
PRA578 New Marketing Approaches	5	5	4	5	5	4	5	4	37	92.50
PRA578 New Marketing Approaches	EY	EY	Y	EY	EY	Y	EY	Y
PRA578 New Marketing Approaches
PSİ501 Advanced Research Methods									0	0.00
PSİ501 Advanced Research Methods
PSİ501 Advanced Research Methods
BUS525 SPSS Applied Marketing Research									0	0.00
BUS525 SPSS Applied Marketing Research
BUS525 SPSS Applied Marketing Research
PRA575 Entrepreneurship Culture	4	4	3	4	5	5	4	5	34	85.00
PRA575 Entrepreneurship Culture	Y	Y	O	Y	EY	EY	Y	EY
PRA575 Entrepreneurship Culture
PRA576 Digital Marketing	5	5	4	4	5	4	4	5	36	90.00
PRA576 Digital Marketing	EY	EY	Y	Y	EY	Y	Y	EY
PRA576 Digital Marketing
PRA518 Critical Media Literacy	4	4	3	5	5	4	3	4	32	80.00
PRA518 Critical Media Literacy	Y	Y	O	EY	EY	Y	O	Y
PRA518 Critical Media Literacy
PRA542 Persuasion and Communication	4	4	5	5	4	4	4	4	34	85.00
PRA542 Persuasion and Communication	Y	Y	EY	EY	Y	Y	Y	Y
PRA542 Persuasion and Communication
PRA521 Crisis Communication	5	5	4	5	5	4	5	4	37	92.50
PRA521 Crisis Communication	EY	EY	Y	EY	EY	Y	EY	Y
PRA521 Crisis Communication
PRA510 New Trends in Advertising									0	0.00
PRA510 New Trends in Advertising
PRA510 New Trends in Advertising
PRA540 Brand Management									0	0.00
PRA540 Brand Management
PRA540 Brand Management
PRA515 Management and Organization									0	0.00
PRA515 Management and Organization
PRA515 Management and Organization
PRA562 Effective Presentation and Expression Techniques									0	0.00
PRA562 Effective Presentation and Expression Techniques
PRA562 Effective Presentation and Expression Techniques
BUS566 Strategic Marketing Management									0	0.00
BUS566 Strategic Marketing Management
BUS566 Strategic Marketing Management

BUS555 Development of the Global Financial System	1					1		1	3	7.50
BUS555 Development of the Global Financial System	ED					ED		ED
BUS555 Development of the Global Financial System
BUS529 Basic Business									0	0.00
BUS529 Basic Business
BUS529 Basic Business
PRA508 Marketing Research									0	0.00
PRA508 Marketing Research
PRA508 Marketing Research
PRA576 Digital Marketing	5	5	4	4	5	4	4	5	36	90.00
PRA576 Digital Marketing	EY	EY	Y	Y	EY	Y	Y	EY
PRA576 Digital Marketing
PRA518 Critical Media Literacy	4	4	3	5	5	4	3	4	32	80.00
PRA518 Critical Media Literacy	Y	Y	O	EY	EY	Y	O	Y
PRA518 Critical Media Literacy
PRA542 Persuasion and Communication	4	4	5	5	4	4	4	4	34	85.00
PRA542 Persuasion and Communication	Y	Y	EY	EY	Y	Y	Y	Y
PRA542 Persuasion and Communication
PRA537 Consumer Culture and Consumer Behavior	4	5	4	5	5	4	4	5	36	90.00
PRA537 Consumer Culture and Consumer Behavior	Y	EY	Y	EY	EY	Y	Y	EY
PRA537 Consumer Culture and Consumer Behavior
PRA578 New Marketing Approaches	5	5	4	5	5	4	5	4	37	92.50
PRA578 New Marketing Approaches	EY	EY	Y	EY	EY	Y	EY	Y
PRA578 New Marketing Approaches
PRA521 Crisis Communication	5	5	4	5	5	4	5	4	37	92.50
PRA521 Crisis Communication	EY	EY	Y	EY	EY	Y	EY	Y
PRA521 Crisis Communication
PRA515 Management and Organization									0	0.00
PRA515 Management and Organization
PRA515 Management and Organization
PRA540 Brand Management									0	0.00
PRA540 Brand Management
PRA540 Brand Management
PRA526 Neuromarketing									0	0.00
PRA526 Neuromarketing
PRA526 Neuromarketing
PRA525 Corporate Communication									0	0.00
PRA525 Corporate Communication
PRA525 Corporate Communication
PRA510 New Trends in Advertising									0	0.00
PRA510 New Trends in Advertising
PRA510 New Trends in Advertising
PRA562 Effective Presentation and Expression Techniques									0	0.00
PRA562 Effective Presentation and Expression Techniques
PRA562 Effective Presentation and Expression Techniques
PSİ501 Advanced Research Methods									0	0.00
PSİ501 Advanced Research Methods
PSİ501 Advanced Research Methods
BUS525 SPSS Applied Marketing Research									0	0.00
BUS525 SPSS Applied Marketing Research
BUS525 SPSS Applied Marketing Research
PRA575 Entrepreneurship Culture	4	4	3	4	5	5	4	5	34	85.00
PRA575 Entrepreneurship Culture	Y	Y	O	Y	EY	EY	Y	EY
PRA575 Entrepreneurship Culture
BUS566 Strategic Marketing Management									0	0.00
BUS566 Strategic Marketing Management
BUS566 Strategic Marketing Management

PRA526 Neuromarketing									0	0.00
PRA526 Neuromarketing
PRA526 Neuromarketing
PRA525 Corporate Communication									0	0.00
PRA525 Corporate Communication
PRA525 Corporate Communication
BUS529 Basic Business									0	0.00
BUS529 Basic Business
BUS529 Basic Business
PRA508 Marketing Research									0	0.00
PRA508 Marketing Research
PRA508 Marketing Research
PRA576 Digital Marketing	5	5	4	4	5	4	4	5	36	90.00
PRA576 Digital Marketing	EY	EY	Y	Y	EY	Y	Y	EY
PRA576 Digital Marketing
PRA540 Brand Management									0	0.00
PRA540 Brand Management
PRA540 Brand Management
BUS555 Development of the Global Financial System	1					1		1	3	7.50
BUS555 Development of the Global Financial System	ED					ED		ED
BUS555 Development of the Global Financial System
PRA518 Critical Media Literacy	4	4	3	5	5	4	3	4	32	80.00
PRA518 Critical Media Literacy	Y	Y	O	EY	EY	Y	O	Y
PRA518 Critical Media Literacy
PRA542 Persuasion and Communication	4	4	5	5	4	4	4	4	34	85.00
PRA542 Persuasion and Communication	Y	Y	EY	EY	Y	Y	Y	Y
PRA542 Persuasion and Communication
PRA537 Consumer Culture and Consumer Behavior	4	5	4	5	5	4	4	5	36	90.00
PRA537 Consumer Culture and Consumer Behavior	Y	EY	Y	EY	EY	Y	Y	EY
PRA537 Consumer Culture and Consumer Behavior
PRA578 New Marketing Approaches	5	5	4	5	5	4	5	4	37	92.50
PRA578 New Marketing Approaches	EY	EY	Y	EY	EY	Y	EY	Y
PRA578 New Marketing Approaches
PRA521 Crisis Communication	5	5	4	5	5	4	5	4	37	92.50
PRA521 Crisis Communication	EY	EY	Y	EY	EY	Y	EY	Y
PRA521 Crisis Communication
PRA510 New Trends in Advertising									0	0.00
PRA510 New Trends in Advertising
PRA510 New Trends in Advertising
PRA515 Management and Organization									0	0.00
PRA515 Management and Organization
PRA515 Management and Organization
PRA562 Effective Presentation and Expression Techniques									0	0.00
PRA562 Effective Presentation and Expression Techniques
PRA562 Effective Presentation and Expression Techniques
PSİ501 Advanced Research Methods									0	0.00
PSİ501 Advanced Research Methods
PSİ501 Advanced Research Methods
BUS525 SPSS Applied Marketing Research									0	0.00
BUS525 SPSS Applied Marketing Research
BUS525 SPSS Applied Marketing Research
PRA575 Entrepreneurship Culture	4	4	3	4	5	5	4	5	34	85.00
PRA575 Entrepreneurship Culture	Y	Y	O	Y	EY	EY	Y	EY
PRA575 Entrepreneurship Culture
BUS566 Strategic Marketing Management									0	0.00
BUS566 Strategic Marketing Management
BUS566 Strategic Marketing Management

PRA526 Neuromarketing									0	0.00
PRA526 Neuromarketing
PRA526 Neuromarketing
PRA525 Corporate Communication									0	0.00
PRA525 Corporate Communication
PRA525 Corporate Communication
BUS555 Development of the Global Financial System	1					1		1	3	7.50
BUS555 Development of the Global Financial System	ED					ED		ED
BUS555 Development of the Global Financial System
BUS529 Basic Business									0	0.00
BUS529 Basic Business
BUS529 Basic Business
PRA508 Marketing Research									0	0.00
PRA508 Marketing Research
PRA508 Marketing Research
PRA576 Digital Marketing	5	5	4	4	5	4	4	5	36	90.00
PRA576 Digital Marketing	EY	EY	Y	Y	EY	Y	Y	EY
PRA576 Digital Marketing
PRA518 Critical Media Literacy	4	4	3	5	5	4	3	4	32	80.00
PRA518 Critical Media Literacy	Y	Y	O	EY	EY	Y	O	Y
PRA518 Critical Media Literacy
PRA542 Persuasion and Communication	4	4	5	5	4	4	4	4	34	85.00
PRA542 Persuasion and Communication	Y	Y	EY	EY	Y	Y	Y	Y
PRA542 Persuasion and Communication
PRA537 Consumer Culture and Consumer Behavior	4	5	4	5	5	4	4	5	36	90.00
PRA537 Consumer Culture and Consumer Behavior	Y	EY	Y	EY	EY	Y	Y	EY
PRA537 Consumer Culture and Consumer Behavior
PRA578 New Marketing Approaches	5	5	4	5	5	4	5	4	37	92.50
PRA578 New Marketing Approaches	EY	EY	Y	EY	EY	Y	EY	Y
PRA578 New Marketing Approaches
PRA521 Crisis Communication	5	5	4	5	5	4	5	4	37	92.50
PRA521 Crisis Communication	EY	EY	Y	EY	EY	Y	EY	Y
PRA521 Crisis Communication
PRA510 New Trends in Advertising									0	0.00
PRA510 New Trends in Advertising
PRA510 New Trends in Advertising
PRA515 Management and Organization									0	0.00
PRA515 Management and Organization
PRA515 Management and Organization
PRA540 Brand Management									0	0.00
PRA540 Brand Management
PRA540 Brand Management
PRA562 Effective Presentation and Expression Techniques									0	0.00
PRA562 Effective Presentation and Expression Techniques
PRA562 Effective Presentation and Expression Techniques
PSİ501 Advanced Research Methods									0	0.00
PSİ501 Advanced Research Methods
PSİ501 Advanced Research Methods
BUS525 SPSS Applied Marketing Research									0	0.00
BUS525 SPSS Applied Marketing Research
BUS525 SPSS Applied Marketing Research
PRA575 Entrepreneurship Culture	4	4	3	4	5	5	4	5	34	85.00
PRA575 Entrepreneurship Culture	Y	Y	O	Y	EY	EY	Y	EY
PRA575 Entrepreneurship Culture
BUS566 Strategic Marketing Management									0	0.00
BUS566 Strategic Marketing Management
BUS566 Strategic Marketing Management

PRA526 Neuromarketing									0	0.00
PRA526 Neuromarketing
PRA526 Neuromarketing
PRA525 Corporate Communication									0	0.00
PRA525 Corporate Communication
PRA525 Corporate Communication
BUS529 Basic Business									0	0.00
BUS529 Basic Business
BUS529 Basic Business
BUS555 Development of the Global Financial System	1					1		1	3	7.50
BUS555 Development of the Global Financial System	ED					ED		ED
BUS555 Development of the Global Financial System
PRA508 Marketing Research									0	0.00
PRA508 Marketing Research
PRA508 Marketing Research
PRA576 Digital Marketing	5	5	4	4	5	4	4	5	36	90.00
PRA576 Digital Marketing	EY	EY	Y	Y	EY	Y	Y	EY
PRA576 Digital Marketing
PRA518 Critical Media Literacy	4	4	3	5	5	4	3	4	32	80.00
PRA518 Critical Media Literacy	Y	Y	O	EY	EY	Y	O	Y
PRA518 Critical Media Literacy
PRA542 Persuasion and Communication	4	4	5	5	4	4	4	4	34	85.00
PRA542 Persuasion and Communication	Y	Y	EY	EY	Y	Y	Y	Y
PRA542 Persuasion and Communication
PRA537 Consumer Culture and Consumer Behavior	4	5	4	5	5	4	4	5	36	90.00
PRA537 Consumer Culture and Consumer Behavior	Y	EY	Y	EY	EY	Y	Y	EY
PRA537 Consumer Culture and Consumer Behavior
PRA578 New Marketing Approaches	5	5	4	5	5	4	5	4	37	92.50
PRA578 New Marketing Approaches	EY	EY	Y	EY	EY	Y	EY	Y
PRA578 New Marketing Approaches
PRA540 Brand Management									0	0.00
PRA540 Brand Management
PRA540 Brand Management
PRA521 Crisis Communication	5	5	4	5	5	4	5	4	37	92.50
PRA521 Crisis Communication	EY	EY	Y	EY	EY	Y	EY	Y
PRA521 Crisis Communication
PRA510 New Trends in Advertising									0	0.00
PRA510 New Trends in Advertising
PRA510 New Trends in Advertising
PRA515 Management and Organization									0	0.00
PRA515 Management and Organization
PRA515 Management and Organization
PRA562 Effective Presentation and Expression Techniques									0	0.00
PRA562 Effective Presentation and Expression Techniques
PRA562 Effective Presentation and Expression Techniques
PSİ501 Advanced Research Methods									0	0.00
PSİ501 Advanced Research Methods
PSİ501 Advanced Research Methods
BUS525 SPSS Applied Marketing Research									0	0.00
BUS525 SPSS Applied Marketing Research
BUS525 SPSS Applied Marketing Research
PRA575 Entrepreneurship Culture	4	4	3	4	5	5	4	5	34	85.00
PRA575 Entrepreneurship Culture	Y	Y	O	Y	EY	EY	Y	EY
PRA575 Entrepreneurship Culture
BUS566 Strategic Marketing Management									0	0.00
BUS566 Strategic Marketing Management
BUS566 Strategic Marketing Management

BUS529 Basic Business									0	0.00
BUS529 Basic Business
BUS529 Basic Business
BUS555 Development of the Global Financial System	1					1		1	3	7.50
BUS555 Development of the Global Financial System	ED					ED		ED
BUS555 Development of the Global Financial System
PRA526 Neuromarketing									0	0.00
PRA526 Neuromarketing
PRA526 Neuromarketing
PRA508 Marketing Research									0	0.00
PRA508 Marketing Research
PRA508 Marketing Research
PRA525 Corporate Communication									0	0.00
PRA525 Corporate Communication
PRA525 Corporate Communication
PRA576 Digital Marketing	5	5	4	4	5	4	4	5	36	90.00
PRA576 Digital Marketing	EY	EY	Y	Y	EY	Y	Y	EY
PRA576 Digital Marketing
PRA518 Critical Media Literacy	4	4	3	5	5	4	3	4	32	80.00
PRA518 Critical Media Literacy	Y	Y	O	EY	EY	Y	O	Y
PRA518 Critical Media Literacy
PRA542 Persuasion and Communication	4	4	5	5	4	4	4	4	34	85.00
PRA542 Persuasion and Communication	Y	Y	EY	EY	Y	Y	Y	Y
PRA542 Persuasion and Communication
PRA537 Consumer Culture and Consumer Behavior	4	5	4	5	5	4	4	5	36	90.00
PRA537 Consumer Culture and Consumer Behavior	Y	EY	Y	EY	EY	Y	Y	EY
PRA537 Consumer Culture and Consumer Behavior
PRA578 New Marketing Approaches	5	5	4	5	5	4	5	4	37	92.50
PRA578 New Marketing Approaches	EY	EY	Y	EY	EY	Y	EY	Y
PRA578 New Marketing Approaches
PRA521 Crisis Communication	5	5	4	5	5	4	5	4	37	92.50
PRA521 Crisis Communication	EY	EY	Y	EY	EY	Y	EY	Y
PRA521 Crisis Communication
PRA510 New Trends in Advertising									0	0.00
PRA510 New Trends in Advertising
PRA510 New Trends in Advertising
PRA515 Management and Organization									0	0.00
PRA515 Management and Organization
PRA515 Management and Organization
PRA562 Effective Presentation and Expression Techniques									0	0.00
PRA562 Effective Presentation and Expression Techniques
PRA562 Effective Presentation and Expression Techniques
PSİ501 Advanced Research Methods									0	0.00
PSİ501 Advanced Research Methods
PSİ501 Advanced Research Methods
BUS525 SPSS Applied Marketing Research									0	0.00
BUS525 SPSS Applied Marketing Research
BUS525 SPSS Applied Marketing Research
PRA575 Entrepreneurship Culture	4	4	3	4	5	5	4	5	34	85.00
PRA575 Entrepreneurship Culture	Y	Y	O	Y	EY	EY	Y	EY
PRA575 Entrepreneurship Culture
PRA540 Brand Management									0	0.00
PRA540 Brand Management
PRA540 Brand Management
BUS566 Strategic Marketing Management									0	0.00
BUS566 Strategic Marketing Management
BUS566 Strategic Marketing Management