Marketing Communication (Non-Thesis)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Course Structure Diagram with Credits

1. Semester

Course Code

Course Name

Language

Z / SA / SAD

Theoretical

Practical

Laboratory

ECTS

PRA507

Advertising and Campaign Analysis

Turkish

PRA535

Integrated Marketing Communication

Turkish

PRA590

Scientific Research Techniques and Publication Ethics

Turkish

Enstitute

Course Code	Course Name	Language	Z / SA / SAD	Theoretical	Practical	Laboratory	ECTS
BUS525	SPSS Applied Marketing Research	Turkish		3	0	0	6
BUS529	Basic Business	Turkish		3	0	0	6
BUS555	Development of the Global Financial System	Turkish		3			6
PRA508	Marketing Research	Turkish		3	0	0	6
PRA510	New Trends in Advertising	Turkish		3	0	0	6
PRA515	Management and Organization	Turkish		3	0	0	6
PRA518	Critical Media Literacy	Turkish		3			6
PRA521	Crisis Communication	Turkish		3	0	0	6
PRA537	Consumer Culture and Consumer Behavior	Turkish		3	0		6
PRA540	Brand Management	Turkish		3	0	0	6
PRA542	Persuasion and Communication	Turkish		3	0		6
PRA562	Effective Presentation and Expression Techniques	Turkish		3	0	0	6
PRA575	Entrepreneurship Culture	Turkish		3			6
PRA576	Digital Marketing	Turkish		3	0	0	6
PRA578	New Marketing Approaches	Turkish		3	0	0	6
PSİ501	Advanced Research Methods	Turkish		3	6	0	12

Enstitute

Course Code	Course Name	Language	Z / SA / SAD	Theoretical	Practical	Laboratory	ECTS
BUS525	SPSS Applied Marketing Research	Turkish		3	0	0	6
BUS529	Basic Business	Turkish		3	0	0	6
BUS555	Development of the Global Financial System	Turkish		3			6
PRA508	Marketing Research	Turkish		3	0	0	6
PRA510	New Trends in Advertising	Turkish		3	0	0	6
PRA515	Management and Organization	Turkish		3	0	0	6
PRA518	Critical Media Literacy	Turkish		3			6
PRA521	Crisis Communication	Turkish		3	0	0	6
PRA537	Consumer Culture and Consumer Behavior	Turkish		3	0		6
PRA540	Brand Management	Turkish		3	0	0	6
PRA542	Persuasion and Communication	Turkish		3	0		6
PRA562	Effective Presentation and Expression Techniques	Turkish		3	0	0	6
PRA575	Entrepreneurship Culture	Turkish		3			6
PRA576	Digital Marketing	Turkish		3	0	0	6
PRA578	New Marketing Approaches	Turkish		3	0	0	6
PSİ501	Advanced Research Methods	Turkish		3	6	0	12

2. Semester

Course Code

Course Name

Language

Z / SA / SAD

Theoretical

Practical

Laboratory

ECTS

PRA525

Corporate Communication

Turkish

Enstitute

Course Code	Course Name	Language	Z / SA / SAD	Theoretical	Practical	Laboratory	ECTS
BUS525	SPSS Applied Marketing Research	Turkish		3	0	0	6
BUS529	Basic Business	Turkish		3	0	0	6
BUS555	Development of the Global Financial System	Turkish		3			6
PRA508	Marketing Research	Turkish		3	0	0	6
PRA510	New Trends in Advertising	Turkish		3	0	0	6
PRA515	Management and Organization	Turkish		3	0	0	6
PRA518	Critical Media Literacy	Turkish		3			6
PRA521	Crisis Communication	Turkish		3	0	0	6
PRA537	Consumer Culture and Consumer Behavior	Turkish		3	0		6
PRA540	Brand Management	Turkish		3	0	0	6
PRA542	Persuasion and Communication	Turkish		3	0		6
PRA562	Effective Presentation and Expression Techniques	Turkish		3	0	0	6
PRA575	Entrepreneurship Culture	Turkish		3			6
PRA576	Digital Marketing	Turkish		3	0	0	6
PRA578	New Marketing Approaches	Turkish		3	0	0	6
PSİ501	Advanced Research Methods	Turkish		3	6	0	12

Enstitute

Course Code	Course Name	Language	Z / SA / SAD	Theoretical	Practical	Laboratory	ECTS
BUS525	SPSS Applied Marketing Research	Turkish		3	0	0	6
PRA508	Marketing Research	Turkish		3	0	0	6
PRA510	New Trends in Advertising	Turkish		3	0	0	6
PRA515	Management and Organization	Turkish		3	0	0	6
PRA518	Critical Media Literacy	Turkish		3			6
PRA521	Crisis Communication	Turkish		3	0	0	6
PRA537	Consumer Culture and Consumer Behavior	Turkish		3	0		6
PRA540	Brand Management	Turkish		3	0	0	6
PRA542	Persuasion and Communication	Turkish		3	0		6
PRA562	Effective Presentation and Expression Techniques	Turkish		3	0	0	6
PRA575	Entrepreneurship Culture	Turkish		3			6
PRA576	Digital Marketing	Turkish		3	0	0	6
PRA578	New Marketing Approaches	Turkish		3	0	0	6
PSİ501	Advanced Research Methods	Turkish		3	6	0	12

Enstitute

Course Code	Course Name	Language	Z / SA / SAD	Theoretical	Practical	Laboratory	ECTS
BUS525	SPSS Applied Marketing Research	Turkish		3	0	0	6
BUS529	Basic Business	Turkish		3	0	0	6
BUS555	Development of the Global Financial System	Turkish		3			6
PRA508	Marketing Research	Turkish		3	0	0	6
PRA510	New Trends in Advertising	Turkish		3	0	0	6
PRA515	Management and Organization	Turkish		3	0	0	6
PRA518	Critical Media Literacy	Turkish		3			6
PRA521	Crisis Communication	Turkish		3	0	0	6
PRA537	Consumer Culture and Consumer Behavior	Turkish		3	0		6
PRA540	Brand Management	Turkish		3	0	0	6
PRA542	Persuasion and Communication	Turkish		3	0		6
PRA562	Effective Presentation and Expression Techniques	Turkish		3	0	0	6
PRA575	Entrepreneurship Culture	Turkish		3			6
PRA576	Digital Marketing	Turkish		3	0	0	6
PRA578	New Marketing Approaches	Turkish		3	0	0	6
PSİ501	Advanced Research Methods	Turkish		3	6	0	12

Enstitute

Course Code	Course Name	Language	Z / SA / SAD	Theoretical	Practical	Laboratory	ECTS
BUS525	SPSS Applied Marketing Research	Turkish		3	0	0	6
BUS529	Basic Business	Turkish		3	0	0	6
BUS555	Development of the Global Financial System	Turkish		3			6
PRA508	Marketing Research	Turkish		3	0	0	6
PRA510	New Trends in Advertising	Turkish		3	0	0	6
PRA515	Management and Organization	Turkish		3	0	0	6
PRA518	Critical Media Literacy	Turkish		3			6
PRA521	Crisis Communication	Turkish		3	0	0	6
PRA537	Consumer Culture and Consumer Behavior	Turkish		3	0		6
PRA540	Brand Management	Turkish		3	0	0	6
PRA542	Persuasion and Communication	Turkish		3	0		6
PRA562	Effective Presentation and Expression Techniques	Turkish		3	0	0	6
PRA575	Entrepreneurship Culture	Turkish		3			6
PRA576	Digital Marketing	Turkish		3	0	0	6
PRA578	New Marketing Approaches	Turkish		3	0	0	6
PSİ501	Advanced Research Methods	Turkish		3	6	0	12