İSTANBUL TOPKAPI UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
Istanbul Topkapi University
Degree Programs
Public Relations and Advertising
General Information For Students
Diploma SupplementNational Qualifications
Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
FCS101 Basic Information Technologies Turkish Z 2 0 0 4
PRA109 Basic Principles of Public Relations Turkish Z 3 0 0 6
PRA111 Basic Principles of Advertising Turkish Z 3 0 0 6
PRA113 Communication and Mass Media Theories Turkish Z 3 0 0 4
PRA115 Sociology Turkish Z 2 0 0 4
PRA117 English I Turkish Z 4 0 0 4
URC113 Turkish Language I Turkish Z 2 0 0 2
total 30
2. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
PRA110 Universal Values and Ethics Turkish Z 2 0 0 2
PRA114 Management and Organization Turkish Z 2 0 0 4
PRA118 English II Turkish Z 4 0 0 4
PRA120 Basic Principles of Marketing Turkish Z 2 0 0 4
PRA122 Public Relations Campaigns Turkish Z 3 0 0 6
PRA124 Advertising Campaigns Turkish Z 3 0 0 6
URC110 Career Planning Turkish Z 1 0 0 2
URC114 Turkish Language II Turkish Z 2 0 0 2
total 30
3. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
PRA241 New Media and Information Society Turkish Z 2 0 0 3
PRA243 Creativity in Advertising Turkish Z 1 2 0 4
PRA245 Brand Management Turkish Z 3 0 0 4
PRA247 Image and Perception Management Turkish Z 1 2 0 4
PRA249 Social Media Management Turkish Z 1 2 0 4
PRA251 Professional English I Turkish Z 4 0 0 4
URC209 Ataturk's Principles and History of Revolution I Turkish Z 2 0 0 2
Bölüm Seçmeli SA 5
total 30
4. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
PRA242 Event Management Turkish Z 2 2 0 5
PRA244 Scientific Research and Publication Ethics Turkish Z 2 0 0 4
PRA246 Professional English II Turkish Z 4 0 0 4
PRA248 Reklam ve Popüler Kültür Turkish Z 3 0 0 5
URC210 Ataturk's Principles and History of Revolution II Turkish Z 2 0 0 2
Bölüm Seçmeli SA 5
Bölüm Seçmeli SA 5
total 30
5. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
PRA303 Advertising Language and Visual Reading Turkish Z 2 2 0 5
PRA341 Public Relations Practices Turkish Z 2 2 0 5
PRA343 Communication Law Turkish Z 2 0 0 5
PRA345 Corporate Communications Turkish Z 2 0 0 5
Bölüm Seçmeli SA 5
Fakülte Seçmeli 5
total 30
6. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
PRA330 Integrated Marketing Communication Turkish Z 2 0 0 5
PRA342 Strategic Media Planning Turkish Z 1 2 0 5
PRA344 Advertising Applications Turkish Z 1 2 0 6
PRA346 Social Responsibility Projects Turkish Z 1 2 0 5
Bölüm Seçmeli SA 5
Üniversite Seçmeli SAD 4
total 30
7. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
PRA405 Intercultural Communication Turkish Z 2 0 0 2
PRA407 Internship Turkish Z 0 0 0 8
PRA409 Digital Communication Strategies Turkish Z 1 2 0 6
Bölüm Seçmeli SA 5
Bölüm Seçmeli SA 5
Üniversite Seçmeli SAD 4
total 30
8. Semester
Course Code Course Name Language Z / SA / SAD Theoretical Practical Laboratory ECTS
PRA408 Current Approaches in Media Turkish Z 2 0 0 5
PRA410 Graduation Project Turkish Z 0 6 0 6
PRA412 Critical Thinking Turkish Z 2 0 0 4
Bölüm Seçmeli SA 5
Bölüm Seçmeli SA 5
Fakülte Seçmeli 5
total 30