Marketing Communication (Non-Thesis)
Master	TR-NQF-HE: Level 7	QF-EHEA: Second Cycle	EQF-LLL: Level 7

Ders Genel Tanıtım Bilgileri

Course Code:

PRA572

Ders İsmi:

Crisis Management

Ders Yarıyılı:

Spring

Ders Kredileri:

Theoretical	Practical	Laboratory	ECTS
3	0	0	6

Language of instruction:

Turkish

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Bölüm Seçmeli

Course Level:

Master

TR-NQF-HE:7. Master`s Degree

QF-EHEA:Second Cycle

EQF-LLL:7. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Asst. Prof. Dr. MEHMET NİZAR ASLAN

Course Lecturer(s):

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

To inform students about the emergence of the crisis, the strategies to be followed, crisis management and communication.

Course Content:

Definition of crisis, philosophy and characteristics of crisis, Types of crisis, stages, causes, scope of crisis management, crisis management strategies, crisis management models, organization for crisis, reengineering, reputation management, risk management, problem management, proactive approach, reactive approach, crisis The importance of communication and public relations in management, examples from important crises

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Learning to perceive and recognize the crisis - To know the public relations practices in times of crisis
2 - Skills
Cognitive - Practical
1) To have the equipment to execute and implement in crisis conditions
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Competence to measure and comprehend the crisis and its dimensions
2) Carrying out public relations activities in crisis conditions
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Crisis, Conceptual Framework	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
2)	What is a crisis, what are its features	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
3)	Crisis Factors and Causes	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
4)	Severity and Stages of the Crisis	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
5)	Pre-Crisis	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
6)	Types of Crisis	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
7)	Crisis Management	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
8)	Midterm	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
9)	Crisis Management and Media	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
10)	Organizational Change and Change Management	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
11)	Reputation, Risk, Incident Management	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
12)	Crisis Management Strategies	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
13)	Stress Management	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
14)	An overview	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.
15)	Final Exam	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.

Sources

Course Notes / Textbooks:	-
References:	Kriz Yönetimi, Aylin Pira, Çisil Sohodol, İletişim, 2004.

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	4	3
Program Outcomes
1) Starting from the historical development process, learn and explain the basic concepts and principles of marketing communication.
2) After taking the program's specialty courses and competency complementary courses, they will have information about the marketing communication campaigns process, gain the ability to think creatively and acquire a strategic infrastructure.
3) By adopting verbal and written presentation and expression techniques, it gains insight into areas such as marketing communication, brand communication management, new media advertising, crisis communication management, reputation and risk management.
4) Becomes a competent practitioner in the field with the academic and applied knowledge gained in the field of marketing communication after the advanced competence complementary courses taken.
5) Uses internet and social media tools for marketing purposes as a means of marketing communication.
6) By developing projects, the presentation and expression techniques develop their skills and creative thinking skills. Acquires teamwork skills by taking part in group projects. Gains entrepreneurship and leadership characteristics.
7) Analyze the sample cases presented in the field of marketing communication.
8) Acquires academic and applied information on marketing communications; master basic and critical approaches.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Starting from the historical development process, learn and explain the basic concepts and principles of marketing communication.
2)	After taking the program's specialty courses and competency complementary courses, they will have information about the marketing communication campaigns process, gain the ability to think creatively and acquire a strategic infrastructure.
3)	By adopting verbal and written presentation and expression techniques, it gains insight into areas such as marketing communication, brand communication management, new media advertising, crisis communication management, reputation and risk management.
4)	Becomes a competent practitioner in the field with the academic and applied knowledge gained in the field of marketing communication after the advanced competence complementary courses taken.
5)	Uses internet and social media tools for marketing purposes as a means of marketing communication.
6)	By developing projects, the presentation and expression techniques develop their skills and creative thinking skills. Acquires teamwork skills by taking part in group projects. Gains entrepreneurship and leadership characteristics.
7)	Analyze the sample cases presented in the field of marketing communication.
8)	Acquires academic and applied information on marketing communications; master basic and critical approaches.

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
total		%
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		%
total		%